Supermetrics for Power BI
Connect LinkedIn Ads to Power BI — B2B Marketing Intelligence
Build enterprise Power BI dashboards for LinkedIn Ads that drill through from campaign group to creative-level detail. Create DAX measures for cost per MQL, lead-to-opportunity rates, and audience segment ROAS. Share interactive reports via Power BI Service with your B2B marketing team.
Why Connect LinkedIn Ads to Power BI?
Build live LinkedIn Ads dashboards in Power BI that update automatically and share with your team.
- Build funnel visuals that track LinkedIn leads from impression through to MQL, SQL, and closed deal. DAX measures calculate conversion rates at every stage.
- Use decomposition trees to discover which industry, seniority, and company size combinations produce the highest quality leads at the lowest cost.
- Publish LinkedIn Ads dashboards to Power BI Service. Demand gen, content, and sales teams access interactive reports without needing Desktop.
How to Connect LinkedIn Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for LinkedIn Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
LinkedIn Ads B2B Command Center
KPI cards for spend, leads, CPA, and lead-to-MQL rate with drill-through from campaign group to creative performance. Audience breakdowns by industry and seniority.
Audience Segment Deep Dive
Decomposition tree showing cost per lead by industry, company size, and job function. Interactive slicers explore which professional segments deliver highest ROI.
Reporting Scenarios for LinkedIn Ads in Power BI
Common reporting use cases that teams build with LinkedIn Ads data in Power BI.
Funnel chart
Lead Funnel by Campaign Group
Funnel chart showing progression from impressions to clicks to lead form opens to submitted leads. Conversion rate annotations reveal where leads drop off.
Heat map
Industry vs Seniority Heatmap
Matrix heatmap with industry on rows and seniority on columns, colored by cost per lead. Spot the professional audience intersections with best value.
What LinkedIn Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full LinkedIn Ads reporting data — metrics and dimensions you already know from the LinkedIn Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Lead form opens
- Leads
- Lead form completion rate
- Video views
- Video completions
- Social actions
- Engagement rate
Key Dimensions
- Campaign name
- Campaign group
- Creative name
- Ad format
- Objective type
- Company name
- Company industry
- Company size
- Job title
- Job function
- Seniority
- Location
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
How to optimize LinkedIn Ads campaigns
PPC reporting: extract insights from paid campaigns
Browse all Power BI templates
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect LinkedIn Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for LinkedIn Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your LinkedIn Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize LinkedIn Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your LinkedIn Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull LinkedIn Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard LinkedIn Ads reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, and more. You get the same data as the LinkedIn Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Yes. Pull impressions, clicks, lead form opens, and leads as metrics. Use a funnel chart with DAX measures for stage-to-stage conversion rates. Add drill-through for campaign-level detail.
- Bring LinkedIn Ads spend and CRM pipeline data into Power BI's model. Create relationships on campaign name or lead source, then build DAX measures for cost per opportunity and attributed pipeline.
Also Connect to Power BI
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