Supermetrics for Power BI
Connect Pinterest Organic to Power BI — Organic Visual Content Dashboards
Analyze Pinterest Organic performance in Power BI with pin engagement tracking, audience growth analysis, and content effectiveness scoring. DAX measures calculate save-to-click ratios, viral pin indicators, and follower growth velocity across boards and pin types.
Why Connect Pinterest Organic to Power BI?
Build live Pinterest Organic dashboards in Power BI that update automatically and share with your team.
- Track pin-level saves, outbound clicks, and engagement rates in Power BI. DAX measures calculate save-to-click ratios and identify which pin types generate the most website traffic.
- Compare standard pins, video pins, and idea pins by engagement metrics. DAX measures reveal which content formats drive the highest save rates and downstream traffic.
- Combine organic pin data with Pinterest Ads in Power BI. Identify top-performing organic pins worth boosting with paid promotion and track the organic reach of promoted content.
How to Connect Pinterest Organic to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Pinterest Organic in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Pinterest Organic Content Performance
Pin-level engagement ranking with save rate and outbound click tracking. Content format comparison and follower growth trending.
Pinterest Organic vs. Paid Report
Side-by-side organic and paid performance comparison with top organic pins flagged for promotion. Audience overlap analysis.
Reporting Scenarios for Pinterest Organic in Power BI
Common reporting use cases that teams build with Pinterest Organic data in Power BI.
Scatter chart
Pin Save Rate vs. Outbound Click Rate
Scatter chart plotting save rate against outbound click rate per pin, identifying content that drives both engagement and website traffic.
Donut chart
Content Format Engagement Comparison
Donut chart showing engagement distribution across standard, video, and idea pins, revealing which format types drive the most audience interaction.
What Pinterest Organic Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Pinterest Organic reporting data — metrics and dimensions you already know from the Pinterest Organic interface.
Key Metrics
- Impressions
- Engagements
- Engagement rate
- Pin clicks
- Pin click rate
- Outbound clicks
- Outbound click rate
- Saves
- Save rate
- Followers
- Video views
- Average video play time
Key Dimensions
- Pin title
- Pin description
- Pin link
- Pin media type
- Pin created date
- Pin dominant color
- Business name
- Account country
View all Pinterest Organic fields, metrics, and dimensions →
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Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Pinterest Organic alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Pinterest Organic with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Pinterest Organic data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Historical Depth
Access your full Pinterest Organic history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Pinterest Organic. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Pinterest Organic data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Pinterest Organic alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Pinterest Organic reporting fields are available, including Impressions, Engagements, Engagement rate, Pin clicks, Pin click rate, and more. You get the same data as the Pinterest Organic native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Pull pin-level data with engagement metrics. Build a matrix table ranking pins by save rate and outbound click rate. DAX measures calculate engagement efficiency to identify content worth repromoting.
- Yes. Pull both data sources and build comparison dashboards showing organic reach, saves, and clicks alongside paid performance. Identify organic winners worth promoting with ad budget.
Also Connect to Power BI
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