Supermetrics for Power BI
Connect Outbrain Amplify to Power BI — Content Discovery Dashboards
Analyze Outbrain content discovery campaigns in Power BI with publisher-level performance analysis, headline testing results, and conversion attribution. DAX measures calculate cost per engaged visit, publisher efficiency scores, and content promotion ROI. Combine with GA4 for post-click tracking.
Why Connect Outbrain Amplify to Power BI?
Build live Outbrain dashboards in Power BI that update automatically and share with your team.
- Drill down to individual publisher and section performance. Identify which premium publishers drive engaged traffic and which deliver bounce-heavy clicks using DAX cost per quality visit.
- Compare promoted link headlines side by side in matrix tables. Conditional formatting highlights CTR and conversion rate differences between variants to identify winning messaging.
- Join Outbrain click data with GA4 conversion events. DAX measures attribute newsletter signups, content downloads, and purchases back to specific promoted content pieces.
How to Connect Outbrain Amplify to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Outbrain Amplify in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Content Discovery Campaign Dashboard
Publisher performance ranking by conversion rate and CPA with headline CTR comparison. Drill-through from campaign to individual promoted link performance.
Outbrain vs. Paid Social Promotion
Cross-channel content promotion comparison showing Outbrain alongside paid social CPC, CTR, and conversion rates. Budget allocation treemap by platform.
Reporting Scenarios for Outbrain Amplify in Power BI
Common reporting use cases that teams build with Outbrain data in Power BI.
Scatter chart
Publisher CTR vs. Conversion Scatter
Scatter chart plotting publisher CTR against conversion rate, with bubble size representing spend. Publishers with high CTR but low conversion rate may be driving low-quality traffic.
Matrix table
Headline Performance Ranking Table
Matrix table ranking promoted link headlines by CTR with conditional formatting and click volume bars for rapid identification of winning content angles.
What Outbrain Amplify Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
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Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Outbrain Amplify alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Outbrain Amplify. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Outbrain Amplify data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Outbrain Amplify. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Outbrain Amplify data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Outbrain Amplify alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, and more. You get the same data as the Outbrain Amplify native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Pull publisher name and section name alongside CTR, CPC, and conversion metrics. Build a matrix table ranked by conversion rate or cost per conversion, with conditional formatting highlighting publishers that outperform your average.
- Yes. Pull data from both via Supermetrics. Use Power Query to standardize column names and union the datasets. Build cross-platform comparison visuals for CPC, CTR, and conversion rates with a platform slicer.
Also Connect to Power BI
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