Supermetrics for Power BI
Connect Klaviyo to Power BI — E-commerce Email & SMS Dashboards
Bring Klaviyo flow and campaign data into Power BI for e-commerce email and SMS performance analysis. DAX measures calculate revenue per recipient, flow conversion rates, and customer lifetime value segments. Use Power Query to join with Shopify order data for end-to-end purchase attribution.
Why Connect Klaviyo to Power BI?
Build live Klaviyo dashboards in Power BI that update automatically and share with your team.
Flow vs. campaign revenue comparison
Compare automated flow revenue against one-time campaign revenue in Power BI. DAX measures break down revenue per recipient by flow type — welcome, abandoned cart, post-purchase — so you know where automation drives the most value.
SMS and email channel analysis
Analyze email and SMS performance side by side. Compare click rates, conversion rates, and revenue per message across channels to optimize your messaging mix and budget allocation.
Customer segment performance tracking
Join Klaviyo segment data with e-commerce revenue. DAX measures calculate revenue per segment, engagement scoring, and identify high-value segments that respond best to specific campaign types.
How to Connect Klaviyo to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Klaviyo in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Klaviyo Flow Revenue & Conversion Report
Revenue waterfall by flow type (welcome, abandoned cart, browse abandonment, post-purchase) with conversion rate KPIs and revenue per recipient trending over time.
Email vs. SMS Channel Performance
Side-by-side channel comparison showing click rate, conversion rate, and revenue per message for email and SMS. Segment slicer enables filtering by customer cohort.
Reporting Scenarios for Klaviyo in Power BI
Common reporting use cases that teams build with Klaviyo data in Power BI.
Abandoned Cart Flow Recovery Funnel
Funnel chart tracking the abandoned cart flow from email sent to opened to clicked to order placed, showing recovery rates at each step and revenue recovered.
Revenue per Recipient by Segment
Bar chart ranking customer segments by revenue per recipient, helping identify which Klaviyo segments generate the highest email-driven revenue.
What Klaviyo Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Revenue per recipient
- Bounce rate
- Unsubscribe rate
- Received SMS
- Clicked SMS
- Unsubscribed from SMS
- Spam complaint rate
- Emails delivered
- Unique opens
- Unique clicks
Key Dimensions
- Campaign name
- Flow name
- Flow email/SMS step
- Subject line
- Segment
- List
- Tag
- Send date
- Channel (Email/SMS)
- Template
- Product name
- Customer segment
Resources & Guides
14 Power BI marketing dashboard examples
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Klaviyo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Klaviyo with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Klaviyo data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Klaviyo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Klaviyo to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Klaviyo. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Klaviyo in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Klaviyo data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Klaviyo data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Klaviyo alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Klaviyo metrics and dimensions can I access in Power BI?
All standard Klaviyo reporting fields are available, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, and more. You get the same data as the Klaviyo native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Klaviyo data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I compare Klaviyo flow performance against campaigns in Power BI?
Pull both flow-level and campaign-level data via Supermetrics. Use the flow name and campaign name dimensions to separate them, then create DAX measures for revenue per recipient in each category. Stacked bar charts make the contribution of each flow type immediately visible.
Can I analyze Klaviyo SMS and email together in Power BI?
Yes. Supermetrics pulls both email and SMS metrics. Use the channel dimension to filter or compare them. Build side-by-side visuals for click rate, conversion rate, and revenue per message to evaluate your omnichannel strategy.
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