Supermetrics for Power BI
Connect ActiveCampaign to Power BI — Marketing Automation Dashboards
Connect ActiveCampaign to Power BI for email performance analysis, automation workflow ROI tracking, and deal pipeline monitoring. DAX measures calculate engagement scores, automation conversion rates, and pipeline velocity across your marketing and sales funnel.
Why Connect ActiveCampaign to Power BI?
Build live ActiveCampaign dashboards in Power BI that update automatically and share with your team.
- Track automation-triggered email performance alongside one-time campaigns. DAX measures calculate revenue per automation sequence, engagement scoring, and identify which workflows drive the most conversions.
- Monitor CRM deal pipeline alongside email engagement in Power BI. DAX measures calculate pipeline velocity, deal-to-close time, and correlation between email engagement and deal progression.
- Build custom engagement scores in DAX combining open rates, click rates, and automation interactions. Rank segments by engagement level to identify your most responsive audiences.
How to Connect ActiveCampaign to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for ActiveCampaign in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
ActiveCampaign Automation & Email Report
Automation vs. campaign performance comparison with engagement scoring trends. Open rate and click-to-open rate KPIs with list-level health monitoring.
Deal Pipeline & Engagement Dashboard
Deal pipeline funnel with stage velocity metrics alongside email engagement scoring by contact segment. Conditional formatting flags disengaged contacts in active deals.
Reporting Scenarios for ActiveCampaign in Power BI
Common reporting use cases that teams build with ActiveCampaign data in Power BI.
Bar chart
Automation Sequence Revenue Comparison
Bar chart ranking automation workflows by total revenue generated, showing which sequences (welcome, cart recovery, re-engagement) drive the most value.
Scatter chart
Engagement Score vs. Deal Conversion
Scatter chart plotting contact engagement score against deal conversion rate, revealing whether email engagement predicts sales outcomes.
What ActiveCampaign Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full ActiveCampaign reporting data — metrics and dimensions you already know from the ActiveCampaign interface.
Key Metrics
- Total opens
- Unique opens
- Open rate
- Total link clicks
- Unique link clicks
- Click rate
- Click to open rate
- Unsubscribe rate
- Hard bounces
- Soft bounces
- Number of deals
- Total deal value
Key Dimensions
- Campaign name
- Subject
- Segment name
- Automation ID
- Deal status
- Pipeline title
- Stage title
- Contact email
- Organization name
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect ActiveCampaign alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine ActiveCampaign with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your ActiveCampaign data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from ActiveCampaign. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize ActiveCampaign. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your ActiveCampaign data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull ActiveCampaign alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard ActiveCampaign reporting fields are available, including Total opens, Unique opens, Open rate, Total link clicks, Unique link clicks, and more. You get the same data as the ActiveCampaign native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Pull automation-level metrics with revenue data. DAX measures calculate revenue per automation sequence and cost per lead by workflow. Compare automation-driven conversions against campaign-driven conversions in stacked bar charts.
- Yes. Pull deal metrics including stage, value, and status. Build funnel charts showing deal progression and DAX measures for pipeline velocity and win rates by pipeline stage.
Also Connect to Power BI
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