Supermetrics for Power BI
Connect Marketo to Power BI — Enterprise Marketing Automation Dashboards
Connect Marketo to Power BI for lead funnel analysis, program ROI tracking, and email engagement monitoring. DAX measures calculate cost per lead, program success rates, and lead scoring distributions. Use row-level security to restrict program data by business unit.
Why Connect Marketo to Power BI?
Build live Marketo dashboards in Power BI that update automatically and share with your team.
Lead funnel and scoring analysis
Visualize the lead funnel from MQL to SQL to opportunity to closed-won in Power BI. DAX measures calculate stage conversion rates, average lead score by source, and lead velocity.
Program ROI and cost tracking
Calculate program-level ROI using DAX measures that combine program cost, member count, and success metrics. Rank programs by cost per success to optimize marketing investment.
Row-level security for business units
Configure Power BI row-level security so each business unit sees only their Marketo programs and leads. One report serves the entire enterprise with appropriate data access controls.
How to Connect Marketo to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Marketo in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Marketo Lead Funnel Dashboard
Lead progression funnel from MQL to SQL to opportunity. Lead scoring distribution and source attribution with program-level drill-through.
Program ROI & Email Performance
Program ranking by ROI and cost per success. Email engagement metrics with open rate and click rate trending. Channel attribution analysis.
Reporting Scenarios for Marketo in Power BI
Common reporting use cases that teams build with Marketo data in Power BI.
Program Cost vs. Success Rate Scatter
Scatter chart plotting program cost against success percentage, with bubble size representing member count. High-success, low-cost programs are your best investments.
Lead Score Distribution by Source
Clustered bar chart showing lead score distribution across acquisition sources, revealing which channels generate the highest-scoring leads.
What Marketo Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Marketo reporting data — metrics and dimensions you already know from the Marketo interface.
Key Metrics
- Leads
- Average lead score
- Program total members
- Program successes
- Program success percentage
- Program total cost
- Program cost per member
- Email sent
- Email open rate
- Email clicks (unique)
- Email bounce rate
- Email unsubscribe rate
Key Dimensions
- Lead company
- Lead source
- Lead status
- Lead score
- Lead industry
- Program name
- Program type
- Program channel
- Campaign name
- Email name
Resources & Guides
14 Power BI marketing dashboard examples
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Marketo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Marketo with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Marketo data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Marketo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Marketo to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Marketo. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Marketo in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Marketo data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Marketo data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Marketo alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Marketo metrics and dimensions can I access in Power BI?
All standard Marketo reporting fields are available, including Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. You get the same data as the Marketo native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Marketo data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I calculate Marketo program ROI in Power BI?
Pull program cost, member count, and success metrics. DAX measures: ProgramROI = DIVIDE(SUM(Revenue) - SUM(ProgramCost), SUM(ProgramCost)). Rank programs by ROI in a matrix table to identify your most efficient marketing investments.
Can I track lead scoring distribution from Marketo in Power BI?
Yes. Pull lead score alongside source and status dimensions. Build histogram-style bar charts showing score distribution and DAX measures for average score by source, revealing which channels generate the highest-quality leads.
Also Connect to Power BI
Ready to Connect Marketo to Power BI?
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