Supermetrics for Power BI
Connect DoubleVerify to Power BI — Media Quality & Verification Dashboards
Analyze DoubleVerify data in Power BI with viewability trending, brand safety incident tracking, and IVT fraud monitoring across your media buys. DAX measures calculate authentic impression rates, brand suitability scoring, and viewability-adjusted CPM for media quality optimization.
Why Connect DoubleVerify to Power BI?
Build live DoubleVerify dashboards in Power BI that update automatically and share with your team.
Viewability benchmarking
Track viewability rates against industry benchmarks in Power BI. DAX measures calculate viewability-adjusted CPM and identify inventory sources with below-standard viewable impression rates.
Brand safety incident tracking
Monitor brand suitability incidents and block rates. Conditional formatting flags campaigns with rising incident rates, helping protect brand reputation in programmatic buys.
IVT fraud monitoring
Track invalid traffic (IVT) and fraud rates by delivery site. DAX measures calculate authentic impression rates and flag placements exceeding fraud thresholds for exclusion.
How to Connect DoubleVerify to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for DoubleVerify in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Media Quality Scorecard
Viewability, brand safety, and fraud rate KPIs by campaign with trend analysis. Placement-level drill-through for investigation of quality issues.
Brand Safety & Fraud Report
Brand suitability incident tracking by category and publisher. IVT rates by delivery site with block rate analysis and geographic compliance monitoring.
Reporting Scenarios for DoubleVerify in Power BI
Common reporting use cases that teams build with DoubleVerify data in Power BI.
Viewability vs. Fraud Rate Scatter
Scatter chart plotting viewability rate against IVT rate per placement, identifying inventory sources with both quality and fraud problems.
Brand Safety Incident Trend
Line chart tracking brand suitability incident rates over time with category breakdown, showing whether your block lists and targeting are improving brand safety.
What DoubleVerify Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full DoubleVerify reporting data — metrics and dimensions you already know from the DoubleVerify interface.
Key Metrics
- Viewable impressions
- Viewable rate
- Measured impressions
- Authentic ads
- Authentic rate
- Block rate
- Fraud/SIVT blocks
- Fraud/SIVT free rate
- Brand suitable rate
- Brand suitability incidents
- Incident rate
- In geo rate
Key Dimensions
- Advertiser name
- Campaign
- Media property
- Delivery site
- Placement name
- Placement size
- Media type
- Delivery country
- Device delivery type
- App name
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect DoubleVerify alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for DoubleVerify. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your DoubleVerify data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect DoubleVerify to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize DoubleVerify. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for DoubleVerify in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your DoubleVerify data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine DoubleVerify data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull DoubleVerify alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What DoubleVerify metrics and dimensions can I access in Power BI?
All standard DoubleVerify reporting fields are available, including Viewable impressions, Viewable rate, Measured impressions, Authentic ads, Authentic rate, and more. You get the same data as the DoubleVerify native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use DoubleVerify data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I calculate authentic ad rates from DoubleVerify in Power BI?
Pull authentic ads, measured impressions, and viewable impressions. DAX measures calculate authentic rate and viewable rate per campaign and placement. Conditional formatting creates a quality scorecard for your media buys.
Can I combine DoubleVerify data with DSP reports in Power BI?
Yes. Pull DoubleVerify alongside DV360 or TTD data. Join on campaign and date to overlay media quality scores on performance metrics. This reveals whether high-performing campaigns also deliver quality impressions.
Also Connect to Power BI
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