Supermetrics for Power BI
Connect StackAdapt to Power BI — Multi-Channel Programmatic Dashboards
Track StackAdapt programmatic campaigns in Power BI with native, display, video, and CTV performance comparison. DAX measures calculate channel-level efficiency, conversion path analysis, and creative performance rankings across StackAdapt's multi-format inventory.
Why Connect StackAdapt to Power BI?
Build live StackAdapt dashboards in Power BI that update automatically and share with your team.
- Compare native, display, video, and CTV campaign performance side by side. DAX measures calculate format-level ROAS and CPA, guiding budget allocation across StackAdapt inventory types.
- Analyze native ad headline and image combinations by CTR and conversion rate. Matrix tables with conditional formatting surface winning creative combinations for scale.
- Track conversion paths across multiple touchpoints in StackAdapt campaigns. DAX measures calculate assisted conversions and view-through attribution to understand the full campaign impact.
How to Connect StackAdapt to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for StackAdapt in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
StackAdapt Multi-Format Dashboard
Campaign type comparison (native, display, video, CTV) by ROAS and CPA. Creative-level performance matrix with line item drill-through.
Conversion Attribution Report
Click-through vs. view-through conversion analysis by campaign. Unique reach trending and frequency management with conversion path visualization.
Reporting Scenarios for StackAdapt in Power BI
Common reporting use cases that teams build with StackAdapt data in Power BI.
Bar chart
Format-Level ROAS Comparison
Bar chart comparing ROAS across native, display, video, and CTV campaign types, with spend overlay showing investment per format.
Scatter chart
Creative CTR vs. Conversion Scatter
Scatter chart plotting native ad CTR against conversion rate per creative combination, identifying headline and image pairings that drive both clicks and conversions.
What StackAdapt Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full StackAdapt reporting data — metrics and dimensions you already know from the StackAdapt interface.
Key Metrics
- Impressions
- Impressions (unique)
- Clicks
- CTR
- Cost
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Video completion rate
Key Dimensions
- Campaign
- Campaign type
- Line item
- Native ad
- Advertiser
- Heading
- Tagline
- Click URL
- Creative URL
Resources & Guides
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Power BI for marketing: setup guide
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PPC reporting: extract insights from paid campaigns
Browse all Power BI templates
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Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect StackAdapt alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for StackAdapt. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your StackAdapt data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize StackAdapt. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your StackAdapt data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull StackAdapt alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard StackAdapt reporting fields are available, including Impressions, Impressions (unique), Clicks, CTR, Cost, and more. You get the same data as the StackAdapt native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Filter by campaign type dimension to separate native, display, video, and CTV. Build clustered bar charts comparing CPA and ROAS per format. DAX measures calculate format-level efficiency for budget optimization.
- Yes. Pull click-through and view-through conversion data separately. Stacked bar charts show the mix of attribution types per campaign, and DAX measures calculate CPA for each attribution window.
Also Connect to Power BI
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