Supermetrics for Power BI
Connect Impact to Power BI — Partnership Intelligence Dashboards
Analyze Impact partnership campaigns in Power BI with partner performance rankings, multi-touch attribution, and program ROI analysis. DAX measures calculate cost per action by partner tier, customer lifetime value from partnership-driven acquisitions, and program health metrics.
Why Connect Impact to Power BI?
Build live Impact dashboards in Power BI that update automatically and share with your team.
- Rank partners by revenue, conversion rate, and cost per action. DAX measures segment partners into performance tiers, identifying top earners, growth opportunities, and underperformers.
- Analyze partner contributions across the customer journey. DAX measures calculate first-touch, last-touch, and multi-touch attribution to understand each partner's role in driving conversions.
- Monitor program health with promo code usage analysis, new vs. returning customer rates, and commission trend tracking. Conditional formatting flags unusual patterns for investigation.
How to Connect Impact to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Impact in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Partnership Program Performance
Partner ranking by revenue and CPA with tier classification. Event type breakdown (sales, leads) and customer status analysis (new vs. returning).
Impact Attribution & Promo Report
Multi-touch attribution analysis with partner journey mapping. Promo code performance and commission trend monitoring with approval rate tracking.
Reporting Scenarios for Impact in Power BI
Common reporting use cases that teams build with Impact data in Power BI.
Scatter chart
Partner Revenue vs. CPA Quadrant
Scatter chart plotting partner revenue against CPA, with quadrants identifying stars, growth opportunities, and candidates for optimization or removal.
Stacked bar chart
New vs. Returning Customer Mix by Partner
Stacked bar chart showing the proportion of new vs. returning customers per partner, revealing which partners drive genuine customer acquisition.
What Impact Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Impact reporting data — metrics and dimensions you already know from the Impact interface.
Key Metrics
- Impressions
- Clicks
- Actions
- Revenue
- Total cost
- CPA
- ROAS
- Conversion rate
- Sales
- AOV
- Leads
- Lead CPA
Key Dimensions
- Partner name
- Program name
- Event type
- Ad name
- Ad type
- Channel
- Country
- Customer status
- Promo code
- Status
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Impact alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Impact with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Impact data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any level of granularity. No row limits, no sampling, no restrictions.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Impact. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Impact data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Impact alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Impact reporting fields are available, including Impressions, Clicks, Actions, Revenue, Total cost, and more. You get the same data as the Impact native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Build a matrix table ranking partners by revenue and CPA. DAX measures calculate conversion rate and average order value per partner. Conditional formatting creates a visual tier system (gold, silver, bronze).
- Yes. Pull the promo code dimension with transaction data. Build analysis showing which codes drive incremental revenue vs. code-seekers, comparing average order value for promo vs. non-promo transactions.
Ready to Connect Impact to Power BI?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.