Supermetrics for Power BI
Connect Matomo to Power BI — Privacy-First Analytics Dashboards
Build Power BI dashboards for Matomo with visitor behavior analysis, goal conversion tracking, and traffic source attribution — all from privacy-compliant, first-party data. DAX measures calculate engagement scores, conversion funnels, and traffic quality metrics without third-party cookie dependency.
Why Connect Matomo to Power BI?
Build live Matomo dashboards in Power BI that update automatically and share with your team.
Goal and conversion funnel analysis
Track Matomo goal completions and e-commerce conversions in Power BI. DAX measures calculate goal conversion rates by traffic source and build multi-step funnel visuals showing where visitors drop off.
Privacy-compliant traffic reporting
Leverage Matomo's cookie-free tracking data in Power BI for GDPR-compliant analytics. No consent-based data gaps — get a more complete picture of visitor behavior than consent-dependent tools.
Multi-site performance comparison
Compare performance across multiple Matomo websites in one Power BI report. DAX measures normalize metrics by site for apples-to-apples comparison of traffic quality and conversion rates.
How to Connect Matomo to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Matomo in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Matomo Visitor Behavior Dashboard
Session trends with bounce rate and actions per visit, traffic source attribution bar chart, and device breakdown. Goal conversion funnel with page-level drill-through.
Privacy-First Traffic Quality Report
Traffic quality scoring by source with engagement metrics (actions per visit, duration, bounce rate). Multi-site comparison matrix with normalized KPIs.
Reporting Scenarios for Matomo in Power BI
Common reporting use cases that teams build with Matomo data in Power BI.
Traffic Source Engagement Scatter
Scatter chart plotting bounce rate against actions per visit by traffic source, revealing which channels bring engaged visitors vs. drive-by clicks.
Goal Conversion Funnel by Source
Funnel chart showing visitor progression through key goals, filterable by traffic source to identify which channels drive the most complete conversions.
What Matomo Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Matomo reporting data — metrics and dimensions you already know from the Matomo interface.
Key Metrics
- Visits
- Unique visitors
- Pageviews
- Bounce rate
- Actions per visit
- Avg. visit duration (sec)
- Conversions
- Revenue
- Avg. page load time (sec)
- Exit rate
Key Dimensions
- Page URL
- Country
- City
- Device type
- Web-browser language
- Website name
- Region
Resources & Guides
14 Power BI marketing dashboard examples
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Matomo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Matomo with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Matomo data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Matomo dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Matomo to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Matomo. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Matomo in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Matomo data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Matomo data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Matomo alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Matomo metrics and dimensions can I access in Power BI?
All standard Matomo reporting fields are available, including Visits, Unique visitors, Pageviews, Bounce rate, Actions per visit, and more. You get the same data as the Matomo native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Matomo data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How does Matomo data in Power BI compare to Google Analytics?
Matomo's cookie-free tracking often shows higher visitor counts since it doesn't depend on consent banners. Pull both Matomo and GA4 data via Supermetrics and build comparison dashboards to see the difference firsthand.
Can I track Matomo e-commerce conversions in Power BI?
Yes. Pull revenue, orders, and conversion rate metrics via Supermetrics. Use DAX measures to calculate average order value, revenue per visit, and conversion rate by traffic source, product, or campaign.
Also Connect to Power BI
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