Supermetrics for Power BI
Connect Adjust to Power BI — Mobile Growth Dashboards
Build mobile growth dashboards in Power BI with Adjust attribution data covering installs, sessions, and revenue by media source. DAX measures calculate eCPI by partner, retention cohorts, and organic vs. paid install multipliers. Power Query merges attribution with in-app event data for LTV analysis.
Why Connect Adjust to Power BI?
Build live Adjust dashboards in Power BI that update automatically and share with your team.
Media source ROI comparison
Rank ad networks and media sources by eCPI, retention rate, and revenue per install. DAX measures calculate true acquisition cost accounting for rejected and fraudulent installs.
Fraud detection and rejection analysis
Monitor rejected install rates by partner. Conditional formatting flags networks with abnormally high rejection rates, helping catch attribution fraud and reallocate budget.
Organic multiplier tracking
Calculate the organic multiplier — how paid installs drive organic install lifts — using DAX time-intelligence functions. Trend the ratio over time to measure true paid campaign impact.
How to Connect Adjust to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Adjust in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Mobile User Acquisition Dashboard
Media source ranking by eCPI and retention with install trend lines. Organic vs. paid install split with organic multiplier calculation. Partner-level drill-through for campaign analysis.
Install Quality & Fraud Monitor
Rejection rate by partner with conditional formatting alerts. Reinstall vs. new install trends and click-to-install conversion rate analysis flagging suspicious traffic.
Reporting Scenarios for Adjust in Power BI
Common reporting use cases that teams build with Adjust data in Power BI.
Media Source eCPI vs. Retention Scatter
Scatter chart plotting eCPI against Day-7 retention rate per ad network, with bubble size representing install volume. Low-cost, high-retention networks are your best partners.
Organic Multiplier Trend
Dual-axis line chart showing paid install volume against organic installs over time, with a DAX-calculated organic multiplier ratio revealing organic lift from paid campaigns.
What Adjust Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Adjust reporting data — metrics and dimensions you already know from the Adjust interface.
Key Metrics
- Installs
- Sessions
- Ad spend
- Revenue
- ROAS
- eCPI (network)
- Click conversion rate
- Reattributions
- Reinstalls
- Rejected installs
- Rejected install rate
- Revenue events
Key Dimensions
- App name
- Campaign name
- Ad group name
- Source name
- Partner name
- Channel
- Country
- Device type
- OS name
Resources & Guides
14 Power BI marketing dashboard examples
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Adjust alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Adjust with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Adjust data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Adjust dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Adjust to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Adjust. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Adjust in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Adjust data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Adjust data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Adjust alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Adjust metrics and dimensions can I access in Power BI?
All standard Adjust reporting fields are available, including Installs, Sessions, Ad spend, Revenue, ROAS, and more. You get the same data as the Adjust native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Adjust data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I compare mobile ad network performance from Adjust in Power BI?
Pull installs, cost, and revenue by partner name. Build a matrix table with DAX-calculated eCPI, Day-7 retention, and ROAS per network. Conditional formatting highlights the most efficient acquisition sources.
Can I track install fraud from Adjust data in Power BI?
Yes. Create a dedicated fraud monitoring page with partner-level rejection rates, rejected install counts, and trend lines. Set conditional formatting thresholds to flag suspicious networks.
Also Connect to Power BI
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