Supermetrics for Power BI
Connect AppsFlyer to Power BI — App Attribution Dashboards
Consolidate AppsFlyer mobile attribution data in Power BI for media source comparison, LTV analysis, and fraud-free install reporting. DAX measures calculate eCPI by network, ARPU trends, and retention cohort curves. Merge with in-app analytics for a complete user acquisition view.
Why Connect AppsFlyer to Power BI?
Build live AppsFlyer dashboards in Power BI that update automatically and share with your team.
- Rank ad networks by lifetime value. DAX measures calculate ARPU, eCPI, and ROI per network, going beyond installs to identify which partners drive users that actually generate revenue.
- Track Protect360 fraud detection data. Monitor blocked and post-attribution fraud events by partner with conditional formatting flagging networks exceeding fraud thresholds.
- Build retention curves by install cohort and media source. DAX measures calculate Day-1, Day-7, and Day-30 retention rates to optimize campaigns for user quality over volume.
How to Connect AppsFlyer to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for AppsFlyer in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Mobile Acquisition & LTV Dashboard
Media source ranking by eCPI and ARPU with retention cohort curves. Install volume trend with organic vs. paid split. Network-level drill-through.
Fraud Detection & Install Quality
Partner-level fraud rates with type breakdown, post-attribution fraud trending, and click-to-install time distribution flagging abnormal patterns.
Reporting Scenarios for AppsFlyer in Power BI
Common reporting use cases that teams build with AppsFlyer data in Power BI.
Scatter chart
Network eCPI vs. Day-30 Retention Scatter
Scatter chart plotting eCPI against Day-30 retention per network. Low-cost, high-retention networks in the bottom-right are your best acquisition channels.
Waterfall chart
Revenue per Install by Source
Waterfall chart showing cumulative revenue per install flowing from top media sources, revealing which networks contribute the most to per-user revenue.
What AppsFlyer Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full AppsFlyer reporting data — metrics and dimensions you already know from the AppsFlyer interface.
Key Metrics
- Impressions
- Clicks
- Installs
- Conversion rate
- Sessions
- Total revenue
- Total cost
- Average eCPI
- ROI
- ARPU
- Loyal Users
- Uninstalls
Key Dimensions
- App name
- Campaign name
- Media Source
- Agency / PDM
- Ad set
- Ad name
- Channel
- Country code
- Keywords
- Touch type
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect AppsFlyer alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine AppsFlyer with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your AppsFlyer data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete AppsFlyer dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize AppsFlyer. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your AppsFlyer data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull AppsFlyer alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard AppsFlyer reporting fields are available, including Impressions, Clicks, Installs, Conversion rate, Sessions, and more. You get the same data as the AppsFlyer native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Use DAX time-intelligence functions to calculate the percentage of each install cohort returning on Day-1, Day-7, and Day-30. Line charts by media source reveal which networks drive the stickiest users.
- Yes. Build a dedicated fraud monitoring page with partner-level rejection rates, fraud type breakdowns, and trend lines. Conditional formatting alerts when fraud rates spike.
Also Connect to Power BI
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