Supermetrics for Power BI
Connect Taboola to Power BI — Native Advertising Dashboards
Track Taboola native advertising campaigns in Power BI with headline performance testing, content item ranking, and platform-level conversion analysis. DAX measures calculate cost per engaged visit, headline CTR efficiency scores, and ROAS by content item and platform targeting.
Why Connect Taboola to Power BI?
Build live Taboola dashboards in Power BI that update automatically and share with your team.
- Rank content items by CTR, conversion rate, and ROAS in Power BI. DAX measures calculate headline efficiency scores and identify top-performing content for scale and underperformers for optimization.
- Analyze performance by platform targeting (desktop, mobile, tablet). DAX measures calculate device-level CPA and ROAS to optimize targeting and bid adjustments per platform.
- Combine Taboola with Outbrain data in Power BI. Build cross-platform native ad comparison dashboards showing CPC, CTR, and conversion differences to optimize budget allocation.
How to Connect Taboola to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Taboola in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Taboola Content & Conversion Dashboard
Content item ranking by conversion rate and ROAS with headline A/B test comparison. Platform targeting analysis with campaign-level drill-through.
Native Ad Cross-Platform Report
Taboola vs. Outbrain performance comparison with CPC, CTR, and conversion metrics side by side. Budget allocation optimization by platform.
Reporting Scenarios for Taboola in Power BI
Common reporting use cases that teams build with Taboola data in Power BI.
Scatter chart
Content Item CTR vs. Conversion Scatter
Scatter chart plotting content item CTR against conversion rate, identifying items that drive both high click-through and downstream conversions.
Bar chart
Platform CPA Comparison
Bar chart comparing cost per acquisition across desktop, mobile, and tablet targeting, revealing which platforms deliver the most efficient conversions for native ads.
What Taboola Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Taboola reporting data — metrics and dimensions you already know from the Taboola interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Spend
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Conversions value
- Viewable impressions
Key Dimensions
- Campaign name
- Content item name
- Content provider
- Branding text
- Status
- Marketing objective
- Platform targeting
- Country targeting
- Item URL
- Thumbnail URL
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
PPC reporting: extract insights from paid campaigns
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Taboola alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Taboola. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Taboola data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Taboola. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Taboola data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Taboola alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Taboola reporting fields are available, including Impressions, Clicks, CTR, Spend, CPC, and more. You get the same data as the Taboola native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Pull content item data with headline text, CTR, and conversion metrics. Build a matrix table ranking headlines by performance. DAX measures calculate CTR lift between variants to identify winning copy approaches.
- Yes. Pull both via Supermetrics, standardize columns in Power Query, and build cross-platform comparison visuals for CPC, CTR, and conversion rates with a platform slicer.
Also Connect to Power BI
Ready to Connect Taboola to Power BI?
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