Supermetrics for Power BI
Connect Adobe Analytics 2.0 to Power BI — Enterprise Web Analytics Dashboards
Build Power BI dashboards for Adobe Analytics with segment comparison, marketing channel attribution, and conversion path analysis. DAX measures calculate custom participation metrics, pathing analysis scores, and revenue attribution. Row-level security restricts data by business unit or geography.
Why Connect Adobe Analytics 2.0 to Power BI?
Build live Adobe Analytics dashboards in Power BI that update automatically and share with your team.
- Apply Adobe Analytics segments in Power BI and compare performance across visitor groups. DAX measures calculate segment-level conversion rates, revenue per visit, and engagement metrics.
- Analyze Adobe Analytics marketing channel data in Power BI. DAX measures calculate channel-level revenue attribution, participation, and conversion paths for budget allocation decisions.
- Serve multiple business units from one Power BI report using row-level security. Each team sees only their site sections and data while corporate sees the consolidated global view.
How to Connect Adobe Analytics 2.0 to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Adobe Analytics 2.0 in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Adobe Analytics Traffic & Conversion
Visitor trend with segment comparison, marketing channel attribution breakdown, and conversion funnel with entry page analysis. Report suite slicer for multi-site analysis.
Revenue Attribution & Pathing
Marketing channel revenue attribution with participation metrics. Site section performance matrix and conversion path analysis.
Reporting Scenarios for Adobe Analytics 2.0 in Power BI
Common reporting use cases that teams build with Adobe Analytics data in Power BI.
Waterfall chart
Marketing Channel Revenue Attribution
Waterfall chart showing revenue attribution across marketing channels — direct, organic search, paid search, social, email, display — using last-touch or participation models.
Clustered bar chart
Segment Conversion Rate Comparison
Clustered bar chart comparing conversion rates across Adobe Analytics segments, revealing which visitor groups are most likely to convert.
What Adobe Analytics 2.0 Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Adobe Analytics reporting data — metrics and dimensions you already know from the Adobe Analytics interface.
Key Metrics
- Page views
- Visits
- Unique visitors
- Bounce rate
- Time spent per visit
- Revenue
- Orders
- Units
- Conversion rate
- Cart additions
- Entries
- Exits
Key Dimensions
- Page
- Site section
- Marketing channel
- Referrer type
- Browser
- Operating system
- Geo country
- Geo city
- Device type
- Entry page
View all Adobe Analytics 2.0 fields, metrics, and dimensions →
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Adobe Analytics 2.0 alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Adobe Analytics 2.0 with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Adobe Analytics 2.0 data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Adobe Analytics 2.0 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Adobe Analytics 2.0. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Adobe Analytics 2.0 data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Adobe Analytics 2.0 alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Adobe Analytics 2.0 reporting fields are available, including Page views, Visits, Unique visitors, Bounce rate, Time spent per visit, and more. You get the same data as the Adobe Analytics 2.0 native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Pull segmented data via Supermetrics or use DAX measures to recreate segment logic in Power BI. CALCULATE with FILTER functions let you define visitor, visit, and hit-level segments dynamically.
- Yes. Pull marketing channel data with revenue and conversion metrics. Build attribution models using DAX measures — last-touch, first-touch, or custom participation-based models — to compare channel contribution.
Also Connect to Power BI
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