Supermetrics for Power BI
Connect Google Ad Manager to Power BI — Ad Operations Dashboards
Build ad operations dashboards in Power BI with Google Ad Manager delivery data, fill rate analysis, and yield management visuals. DAX measures calculate eCPM by demand channel, unfilled impression revenue loss, and viewability benchmarks by ad unit. Share yield reports via Power BI Service.
Why Connect Google Ad Manager to Power BI?
Build live Ad Manager dashboards in Power BI that update automatically and share with your team.
Yield management and eCPM optimization
Track eCPM by ad unit, demand channel, and creative size. DAX measures calculate revenue per page view, fill rate trends, and identify ad units where programmatic floor prices could be adjusted.
Fill rate and unfilled impression tracking
Monitor fill rates across ad units with conditional formatting that flags slots running below target. Calculate the revenue opportunity cost of unfilled impressions using DAX-estimated eCPM values.
Advertiser delivery pacing
Track order and line item delivery against booked impressions. Progress bars and conditional formatting alert ad ops when campaigns are under-delivering and need attention.
How to Connect Google Ad Manager to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Google Ad Manager in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Ad Ops Yield Management Dashboard
eCPM trends by demand channel with ad unit fill rate matrix and unfilled impression revenue opportunity analysis. Viewability benchmarks by creative size.
Order Delivery & Pacing Report
Order-level delivery progress bars against booked quantities with line item drill-through. Pacing alerts flag campaigns running behind schedule.
Reporting Scenarios for Google Ad Manager in Power BI
Common reporting use cases that teams build with Ad Manager data in Power BI.
Demand Channel eCPM Comparison
Bar chart comparing eCPM across direct sold, programmatic guaranteed, preferred deals, and open auction demand channels by ad unit.
Ad Unit Fill Rate Heatmap
Matrix table with conditional formatting showing fill rates across ad units and page positions, quantifying unfilled impressions as estimated revenue loss.
What Google Ad Manager Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Ad Manager reporting data — metrics and dimensions you already know from the Ad Manager interface.
Key Metrics
- Ad server impressions
- Ad server clicks
- Ad server CTR
- Ad server CPM
- Ad server revenue
- Total impressions
- Total clicks
- Total fill rate
- Unfilled impressions
- Viewable impressions
- Viewability rate
Key Dimensions
- Order name
- Line item name
- Line item type
- Ad unit name
- Creative name
- Creative size
- Advertiser name
- Demand channel
- Device name
- Country
View all Google Ad Manager fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Ad Manager alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Google Ad Manager. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Ad Manager data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Ad Manager to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Google Ad Manager. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Google Ad Manager in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Google Ad Manager data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Google Ad Manager data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Google Ad Manager alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Google Ad Manager metrics and dimensions can I access in Power BI?
All standard Google Ad Manager reporting fields are available, including Ad server impressions, Ad server clicks, Ad server CTR, Ad server CPM, Ad server revenue, and more. You get the same data as the Google Ad Manager native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Google Ad Manager data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I calculate fill rate by ad unit in Power BI?
Pull total impressions and unfilled impressions via Supermetrics. Create: FillRate = DIVIDE(SUM(TotalImpressions) - SUM(UnfilledImpressions), SUM(TotalImpressions)). Display in a matrix table by ad unit with conditional formatting.
Can I track advertiser delivery pacing in Power BI?
Yes. Pull order-level booked and delivered impressions. DAX measures calculate percentage delivered against flight date progress, flagging line items that are behind or ahead of pace.
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