Supermetrics for Power BI
Connect Google Search Ads 360 to Power BI — Enterprise Search Dashboards
Consolidate cross-engine search campaigns in Power BI with SA360 data spanning Google, Microsoft, and other engines. DAX measures calculate blended CPA across engines, Floodlight conversion attribution, and engine-level budget allocation efficiency. Enterprise reporting via Power BI Service with row-level security.
Why Connect Google Search Ads 360 to Power BI?
Build live SA360 dashboards in Power BI that update automatically and share with your team.
Cross-engine performance comparison
Compare Google Ads, Microsoft Ads, and other engine performance side by side through SA360's unified model. DAX measures calculate engine-level ROAS, CPA, and impression share for direct comparison.
Floodlight conversion attribution
Track Floodlight conversion activities with click-through and view-through attribution windows. DAX measures break down conversion value by engine, campaign, and keyword.
Enterprise reporting with row-level security
Serve multiple advertiser accounts from one report using row-level security. Each team sees only their engine accounts while leadership gets the consolidated cross-account view.
How to Connect Google Search Ads 360 to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Google Search Ads 360 in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Cross-Engine Search Performance Hub
Engine-level KPI cards with CPA, ROAS, and spend, alongside a matrix comparing campaign performance across Google, Microsoft, and other engines. Budget allocation donut chart.
Floodlight Conversion Attribution Report
Conversion funnel by engine with click-through vs. view-through breakdowns. Keyword-level conversion value matrix with conditional formatting.
Reporting Scenarios for Google Search Ads 360 in Power BI
Common reporting use cases that teams build with SA360 data in Power BI.
Engine-Level ROAS Comparison
Clustered bar chart comparing ROAS across search engines with spend overlay, revealing which engines deliver the most revenue per advertising dollar.
Budget vs. Conversion Share Scatter
Scatter chart plotting spend share against conversion share for each engine, identifying which engines are over or under-invested relative to their contribution.
What Google Search Ads 360 Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full SA360 reporting data — metrics and dimensions you already know from the SA360 interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- Average CPC
- Conversions
- Conversions value
- All conversions
- All conversions value
- Interaction rate
- Visits
- View-through conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Engine account
- Account type
- Ad name
- Device
- Advertiser name
- Floodlight activity
- Match type
View all Google Search Ads 360 fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Search Ads 360 alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Google Search Ads 360. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Search Ads 360 data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Search Ads 360 to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Google Search Ads 360. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Google Search Ads 360 in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Google Search Ads 360 data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Google Search Ads 360 data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Google Search Ads 360 alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Google Search Ads 360 metrics and dimensions can I access in Power BI?
All standard Google Search Ads 360 reporting fields are available, including Impressions, Clicks, Cost, CTR, Average CPC, and more. You get the same data as the Google Search Ads 360 native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Google Search Ads 360 data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I compare search engine performance from SA360 in Power BI?
Build a matrix table or clustered bar chart comparing CPA, ROAS, and conversion volume by engine type. DAX measures normalize metrics so you can compare Google and Microsoft performance on equal footing.
Can I track Floodlight conversions from SA360 in Power BI?
Yes. Pull Floodlight activity data with conversion counts and values. Use the activity dimension to compare conversion types and build attribution models showing which engines drive the most valuable conversions.
Also Connect to Power BI
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