Supermetrics for Power BI
Connect Brevo to Power BI — Multi-Channel Messaging Dashboards
Analyze Brevo email and SMS campaigns in Power BI with deliverability monitoring, A/B test comparison, and list segment performance tracking. DAX measures calculate click-to-open rates, send time optimization insights, and campaign-level revenue attribution.
Why Connect Brevo to Power BI?
Build live Brevo dashboards in Power BI that update automatically and share with your team.
Deliverability and inbox placement
Monitor delivery rates, bounce rates, and complaint rates over time. Conditional formatting flags when metrics approach ISP thresholds that could impact inbox placement.
A/B test and subject line analysis
Compare A/B test variants and subject lines by open rate and click-through rate. DAX measures calculate lift percentages to identify statistically meaningful winners.
List segment health monitoring
Track engagement metrics per list and segment. DAX measures calculate list health scores combining open rate, bounce rate, and unsubscribe rate to identify segments needing re-engagement or cleanup.
How to Connect Brevo to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Brevo in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Brevo Deliverability & Engagement
Delivery rate trending with bounce and complaint monitoring. Open rate and CTOR KPIs by campaign type with list-level health scoring.
Campaign Comparison & A/B Results
Campaign performance ranking by click rate and CTOR. A/B test result comparison with statistical lift indicators and subject line analysis.
Reporting Scenarios for Brevo in Power BI
Common reporting use cases that teams build with Brevo data in Power BI.
List Health Score Distribution
Bar chart showing health scores across email lists, combining open rate, bounce rate, and unsubscribe rate into a composite score to flag lists needing attention.
Open Rate vs. Click Rate by Campaign
Scatter chart plotting open rate against click rate per campaign, identifying emails that drive both opens and clicks vs. those with compelling subjects but weak content.
What Brevo Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Brevo reporting data — metrics and dimensions you already know from the Brevo interface.
Key Metrics
- Email recipients
- Emails delivered
- Delivery rate
- Opens (unique)
- Open rate
- Clicks (unique)
- Click rate
- Click-to-open rate
- Bounces (total)
- Unsubscribes
- Unsubscribe rate
- Complaint rate
Key Dimensions
- Campaign name
- Campaign status
- Campaign type
- Subject
- Sender name
- Sender email
- Send date
- Tag
- List name
- A/B testing
Resources & Guides
14 Power BI marketing dashboard examples
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Brevo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Brevo with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Brevo data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Brevo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Brevo to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Brevo. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Brevo in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Brevo data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Brevo data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Brevo alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Brevo metrics and dimensions can I access in Power BI?
All standard Brevo reporting fields are available, including Email recipients, Emails delivered, Delivery rate, Opens (unique), Open rate, and more. You get the same data as the Brevo native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Brevo data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I calculate click-to-open rate from Brevo in Power BI?
Pull unique opens and unique clicks. Create: CTOR = DIVIDE(SUM(UniqueClicks), SUM(UniqueOpens)). This measures how compelling your email content is to people who already opened, separating content quality from subject line performance.
Can I track Brevo A/B test results in Power BI?
Yes. Pull campaign data filtered by A/B testing dimension. Build side-by-side comparison visuals for open rate and click rate. DAX measures calculate percentage lift between variants.
Also Connect to Power BI
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