Supermetrics for Power BI
Connect X (Twitter) Ads to Power BI — Engagement Intelligence Dashboards
Analyze X (Twitter) Ads campaigns in Power BI with engagement-weighted cost metrics and promoted tweet performance breakdowns. DAX measures calculate cost per engagement, follower acquisition cost, and video view rates. Merge with organic X data for a complete paid vs. earned view.
Why Connect X (Twitter) Ads to Power BI?
Build live X Ads dashboards in Power BI that update automatically and share with your team.
Engagement-weighted cost analysis
Go beyond basic CPC — build DAX measures that weight engagements by type (retweet vs. like vs. reply vs. follow) to calculate true cost per meaningful interaction on X.
Promoted tweet creative testing
Compare promoted tweet variations across engagement rate, link click rate, and follower growth using matrix tables with conditional formatting to surface winning creative combinations.
Paid vs. organic X reporting
Combine X Ads with X Organic data in Power BI to see how paid promotion amplifies organic reach. Build DAX measures comparing engagement rates across paid and organic content.
How to Connect X (Twitter) Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for X (Twitter) Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
X Ads Engagement & Follower Growth
Engagement breakdown donut chart (retweets, likes, replies, link clicks) with follower acquisition trend line and cost-per-follower KPI cards. Campaign objective slicers for quick filtering.
Promoted Tweet A/B Test Results
Matrix table comparing promoted tweet variants by engagement rate, link CTR, and cost per engagement. Conditional formatting highlights statistically significant winners across ad groups.
Reporting Scenarios for X (Twitter) Ads in Power BI
Common reporting use cases that teams build with X Ads data in Power BI.
Engagement Type Mix by Objective
Stacked bar chart showing the mix of retweets, likes, replies, link clicks, and follows for each campaign objective — revealing which objectives drive which engagement types.
Promoted Tweet CTR vs. Engagement Scatter
Scatter chart plotting link CTR against engagement rate for each promoted tweet, with bubble size representing spend — quickly identify high-performing creatives worth scaling.
What X (Twitter) Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect X (Twitter) Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for X (Twitter) Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your X (Twitter) Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect X (Twitter) Ads to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize X (Twitter) Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for X (Twitter) Ads in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your X (Twitter) Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine X (Twitter) Ads data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull X (Twitter) Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What X (Twitter) Ads metrics and dimensions can I access in Power BI?
All standard X (Twitter) Ads reporting fields are available, including Impressions, Engagements, Spend, Engagement rate, Clicks, and more. You get the same data as the X (Twitter) Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use X (Twitter) Ads data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I calculate cost per follower from X Ads in Power BI?
Pull X Ads data including spend and follows metrics via Supermetrics. Create a DAX measure: Cost Per Follower = SUM(Spend) / SUM(Follows). Slice by campaign objective to see follower acquisition costs for awareness vs. engagement campaigns.
Can I track X Ads video performance in Power BI?
Yes. Supermetrics pulls video views, view rates, and completion metrics from X Ads. Build funnel charts showing view-through rates and use DAX to calculate cost per video view alongside traditional CPC and CPE metrics.
Also Connect to Power BI
Ready to Connect X (Twitter) Ads to Power BI?
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