Supermetrics for Power BI
Connect Snapchat Ads to Power BI — Mobile-First Campaign Dashboards
Bring Snapchat Ads data into Power BI to analyze swipe-up rates, story ad completions, and AR lens engagement alongside your other paid channels. DAX measures calculate cost per swipe-up, video quartile completion rates, and audience reach frequency curves.
Why Connect Snapchat Ads to Power BI?
Build live Snapchat Ads dashboards in Power BI that update automatically and share with your team.
Swipe-up and story ad analysis
Track story ad completion rates and swipe-up engagement in Power BI. Build drill-through pages from campaign summaries to individual ad creative performance with attachment view analysis.
Video completion DAX calculations
Create DAX measures for video quartile completion rates — 25%, 50%, 75%, and full view — and calculate cost per completed view to evaluate creative effectiveness across ad squads.
Gen Z audience reach modeling
Combine Snapchat reach and frequency data with TikTok and Instagram in Power BI to understand total Gen Z audience coverage and minimize overlap across platforms.
How to Connect Snapchat Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Snapchat Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Snapchat Story & Video Performance
Video quartile completion funnel from first-frame view to full watch, with swipe-up rate KPI cards and creative format comparison. Filter by ad squad, placement, and objective.
Snapchat Audience Reach & Frequency
Reach curves plotted against frequency caps with share-of-voice analysis by age bracket. Conditional formatting flags campaigns exceeding optimal frequency thresholds.
Reporting Scenarios for Snapchat Ads in Power BI
Common reporting use cases that teams build with Snapchat Ads data in Power BI.
Swipe-Up Rate by Creative Type
Clustered bar chart comparing swipe-up rates across single image, video, story, and collection ad formats, helping identify which creative types drive the most site traffic.
Video Watch-Through Funnel
Funnel visual showing drop-off at each video quartile — impression to 25% to 50% to 75% to complete — revealing where viewers lose interest.
What Snapchat Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Snapchat Ads reporting data — metrics and dimensions you already know from the Snapchat Ads interface.
Key Metrics
- Impressions
- Swipe ups
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Video views
- Video completion rate
- Shares
- Saves
- Screen time
- Attachment views
Key Dimensions
- Campaign name
- Ad squad name
- Ad name
- Ad format
- Placement
- Age
- Gender
- Country
- Operating system
- Creative type
- Objective
- Optimization goal
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Snapchat Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Snapchat Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Snapchat Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Snapchat Ads to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Snapchat Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Snapchat Ads in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Snapchat Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Snapchat Ads data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Snapchat Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Snapchat Ads metrics and dimensions can I access in Power BI?
All standard Snapchat Ads reporting fields are available, including Impressions, Swipe ups, Spend, CTR, CPC, and more. You get the same data as the Snapchat Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Snapchat Ads data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I measure Snapchat story ad completion rates in Power BI?
Supermetrics pulls screen time, attachment views, and swipe-up metrics from Snapchat. Use DAX to calculate completion rate as attachment views divided by impressions, then visualize by ad squad and creative type.
Can I compare Snapchat and TikTok ad performance in Power BI?
Yes. Pull both data sources via Supermetrics into separate queries, then use Power Query to union or join them on shared dimensions like date and campaign name. Build cross-platform comparison visuals in a single report.
Also Connect to Power BI
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