Supermetrics for Power BI
Connect Shopify to Power BI — E-commerce Intelligence Dashboards
Transform Shopify data into enterprise Power BI dashboards with product performance drilldowns, revenue trend analysis, and channel attribution visuals. DAX measures calculate customer lifetime value, product margin analysis, and marketing ROAS. Share interactive reports across your ecommerce team.
Why Connect Shopify to Power BI?
Build live Shopify dashboards in Power BI that update automatically and share with your team.
- Build drill-through reports from overall revenue to product type to individual SKU. DAX measures calculate margin percentages and revenue contribution.
- Join Shopify order data with GA4 and ad platform data in Power BI's model. Build attribution visuals showing which channels drive the most valuable orders.
- Publish dashboards to Power BI Service. Merchandising, marketing, and finance teams access interactive reports with date slicers and product filters.
How to Connect Shopify to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Shopify in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Shopify Revenue Dashboard
KPI cards for net sales, orders, AOV, and gross profit with drill-through from product type to SKU. Daily and weekly trend lines.
Channel & Marketing Attribution
Channel comparison with Shopify revenue joined to ad spend. Sankey visuals show flow from ad click to purchase with DAX ROAS by channel.
Reporting Scenarios for Shopify in Power BI
Common reporting use cases that teams build with Shopify data in Power BI.
Treemap
Product Revenue Treemap
Treemap sized by revenue and colored by margin. Large green tiles are high-revenue, high-margin products. Identify underperformers needing attention.
Line chart
Order Trend with Forecast
Daily order volume line chart with Power BI's built-in forecasting. Confidence bands show expected outcomes range.
What Shopify Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Shopify reporting data — metrics and dimensions you already know from the Shopify interface.
Key Metrics
- Orders
- Net sales
- Gross sales
- Average order value
- Units sold
- Gross profit
- Discount amount
- Shipping charges
- Tax amount
- Returns
- Total sales
Key Dimensions
- Product title
- Product type
- Product vendor
- Product tags
- SKU
- Variant title
- Order status
- Fulfillment status
- Channel
- UTM source
- Customer location
- Referring site
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
7 Supermetrics use cases for ecommerce
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Shopify alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Shopify with other data sources in Power BI. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Shopify data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
Every Order, Every Product
Pull your complete Shopify catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Shopify. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Shopify data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Shopify alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Shopify reporting fields are available, including Orders, Net sales, Gross sales, Average order value, Units sold, and more. You get the same data as the Shopify native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Yes. Load product data and use matrix visuals, treemaps, and KPI cards to analyze revenue, units, and margins. Drill-through pages for SKU-level detail with DAX margin percentages.
- Join Shopify orders with ad spend in Power BI's model. Create a DAX measure dividing total ad spend by new customer orders for each channel.
Also Connect to Power BI
Ready to Connect Shopify to Power BI?
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