Supermetrics for Power BI
Connect Teads to Power BI — Outstream Video Dashboards
Analyze Teads outstream video campaigns in Power BI with viewability trending, brand safety monitoring, and completion rate analysis. DAX measures calculate viewability-adjusted CPM, completed view costs, and publisher-level brand suitability scores across premium inventory.
Why Connect Teads to Power BI?
Build live Teads dashboards in Power BI that update automatically and share with your team.
Viewability and brand safety monitoring
Track viewability rates and brand safety incidents across publishers in Power BI. Conditional formatting flags placements with below-standard viewability or brand safety concerns.
Video completion cost analysis
Calculate cost per completed video view using DAX measures. Compare completion rates across creative lengths and publisher placements to optimize video ad spend.
Publisher performance ranking
Rank publishers and website domains by viewability, completion rate, and conversion performance. DAX measures calculate publisher-level efficiency scores for media plan optimization.
How to Connect Teads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Teads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Teads Viewability & Completion Report
Viewability rate trending with publisher-level ranking table and video completion funnel. Brand safety incident monitoring with creative size analysis.
Publisher & Creative Performance
Publisher domain comparison by vCPM and completion rate. Creative size and type performance matrix with conditional formatting for optimization signals.
Reporting Scenarios for Teads in Power BI
Common reporting use cases that teams build with Teads data in Power BI.
Publisher Viewability vs. Completion Scatter
Scatter chart plotting viewability rate against video completion rate per publisher, with bubble size representing spend — ideal publishers appear in the top-right.
Outstream vs. In-Stream Completion Rates
Clustered bar chart comparing completion rates for outstream vs. in-stream placements across publishers, quantifying the outstream format advantage.
What Teads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Teads reporting data — metrics and dimensions you already know from the Teads interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Budget spent
- Total ad cost
- Unique viewers
- Video starts
- Video completion rate
- Viewable impressions
- Viewable rate
- Post-click conversions
- Post-view conversions
Key Dimensions
- Advertiser name
- Campaign name
- Line item name
- Creative name
- Creative type
- Creative size
- Device
- Browser
- Country name
- Website domain
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Teads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Teads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Teads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Teads to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Teads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Teads in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Teads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Teads data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Teads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Teads metrics and dimensions can I access in Power BI?
All standard Teads reporting fields are available, including Impressions, Clicks, CTR, Budget spent, Total ad cost, and more. You get the same data as the Teads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Teads data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
How do I track Teads viewability by publisher in Power BI?
Pull viewability rate with website domain dimension. Build a matrix table ranking publishers by viewable rate with conditional formatting. DAX measures calculate vCPM to see the true cost of viewable impressions per publisher.
Can I compare Teads outstream video with other video platforms in Power BI?
Yes. Pull Teads alongside DV360 or YouTube Ads data via Supermetrics. Standardize metrics in Power Query and compare completion rates, vCPM, and conversion rates across platforms.
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