Data Management•Nov 6, 2023
The future of marketing measurement: How to win in a world of data
When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their heyday. Marketers could track pretty much everything. Probably, the hardest challenge was getting siloed marketing
- Data Management
- Marketing Analytics
