Supermetrics Blog

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Dashboards, Looker Studio (Google Data Studio), Tools and Platforms
Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

5-MINUTE READ | By Joy Huynh

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...

5-MINUTE READ | By Dave Lavinsky

Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business.    A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...

12-MINUTE READ | By Allie Decker

Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. ...

15-MINUTE READ | By Joy Huynh

No matter how popular social networks are, email is still one of the most valuable tools in a marketer’s toolbox.  In 2020, the number of email users amounted to four billion and is set to grow to 4.6 billion users in 2025, according to Statista.  According to HubSpot, email generates $38 for every dollar spent. ...

14-MINUTE READ | By Kaleigh Moore

Historically, data governance was something only large corporations cared about. But as most startups and SMBs today are hoping to grow their businesses with data-informed decisions, the practice of data governance is becoming more important. And that’s why in this article, we’ll walk you through everything you need to know about data governance for small ...

9-MINUTE READ | By Supermetrics

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