Supermetrics Blog

Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. ...

If you’ve ever dealt with marketing data, you’d probably agree that siloed data is the number one enemy of effective reporting and analytics. And while cloud-based data warehouses like BigQuery and Snowflake are great solutions for integrating, storing, and analyzing large volumes of cross-channel data, many analytically mature companies have recently started adding a new foundation to their data architectures. ...

You know how your marketing data lives across dozens of different platforms, including — but definitely not limited to — Google Analytics, Facebook Ads, LinkedIn, Google Analytics, and/or Salesforce? A cloud-based marketing data warehouse (like Google BigQuery, Snowflake, or Azure Synapse Analytics) allows you to centralize all that data into a single destination. ...

If you work in ecommerce but aren’t running Facebook Ads campaigns, you’re missing out on a huge opportunity to grow your business. That’s why we teamed up with Savannah Sanchez, Founder of The Social Savannah, to show you how to set up, analyze, and optimize your Facebook Ads campaigns. By the way, this article is ...

Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data.  When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a ...

The new kid on the block has arrived! We’re excited to announce that you can now pull your Instagram public data into Google Sheets, Data Studio, Excel, and BI tools with Supermetrics. With this connector, you can: Let’s go through each use case in more detail. ...

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! ...

If you work in marketing, chances are you’ve copy/pasted data from Facebook Ads, Google Analytics, HubSpot, etc., into a Google Slides or PowerPoint presentation on more occasions than you’d like to admit. And if you’ve been through the process, you’d probably agree that manually copying data is a huge time-suck. What’s even worse is that ...

To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. That’s where Pinterest analytics comes in handy. ...

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how ...