Feb 17, 2022

How to load data into Amazon Redshift: Supermetrics’ new data destination

4-MINUTE READ | By Aleksander Cardwell

Data Management

[ Updated Jun 28, 2023 ]

Our mission at Supermetrics is to enable you to turn your marketing data into opportunity.

To do that, one of the first things you need to do is have that data where you need it when you need it.

To help bridge that gap, the Supermetrics data pipeline offers a range of integrations that enable you to push data from leading marketing sources — such as Facebook, Google, TikTok, Shopify, and many more — to the data destination of your choice.

Now, we are happy to announce a new addition to our data destination offering — Amazon Redshift.

Amazon Redshift is a fully managed data warehouse service offered by Amazon. It allows companies to store exabytes of data while maintaining high performance, fast query speeds, and relatively low costs.

The trick is getting that data into Redshift. And that is where Supermetrics comes in.

The Supermetrics fully managed data pipeline enables marketers and the data analysts and engineers they work with to streamline the delivery of marketing data to Redshift — no code required.

Many Supermetrics users are already benefiting from being able to spend less time moving data and more time using it:

Supermetrics offers a unique way to import data to Amazon Redshift from our media channels for use in our operational workflows. It’s an excellent addition to our stack of data tools, and enables sharing information with both internal and external stakeholders.

Mark Jensen, SVP of Product @ Recruitics

Keep reading to learn more about why you should join Recruitics and start using Amazon Redshift as a Supermetrics data destination, as well as how to get started with a 14-day free trial.

Why Supermetrics + Amazon Redshift?

Save yourself time in maintaining data connections

The key challenge in pulling data from different sources is the connection between platforms. APIs can change at a moment’s notice, meaning anyone with an active connection will need to update their transfers to match the changing standards.

With Supermetrics, we take all that work away from you and your team. There is no need to monitor the data source APIs you transfer data from and make updates when changes occur. We make sure your data pipeline is functioning so that you can focus on what matters — actually using the data and getting insights faster.

Take ownership of your data

Many marketing platforms do not retain your data indefinitely. For example, Meta offers a 37-month reporting window on ad metrics across Facebook.

Supermetrics helps you futureproof your marketing data and operations by transferring all the data you need to Amazon Redshift, which then stores your data for as long as you need.

Easy data transfer collaboration between marketing & data engineering

Before you move any data to your data warehouse, it makes sense to ensure that the data you are moving is the data you actually need.

Supermetrics offers an easy-to-use query manager which allows you to do just that. The point-and-click interface means that you can go in, select different metrics and dimensions to query from your data source and then preview the query results before you commit to transferring the data to Amazon Redshift.

Data in the format you need

We offer predefined, denormalized BI-ready schemas. Check out this page to find a schema description for every data source connector.

Need to pull metrics or dimensions that the standard schemas don’t cover? No worries. You can easily create custom schemas with Supermetrics by simply selecting the fields and tables relevant to your business. You can use this feature to limit the data you pull into your Amazon Redshift instance or customize your data’s shape and size.

Industry-leading data security

With Supermetrics, your transfers are end-to-end encrypted, so you can rest assured that your data is transferred safely every step of the way. Our platform is compliant with both GDPR and CCPA. And unlike most managed data pipelines, we fetch data at runtime and do not, by default, store any of your data on our servers.

In addition, Supermetrics has been audited and is compliant with SOC 2 standards. You can read more about our security policy here.

How to load data into Amazon Redshift

To try Supermetrics + Amazon Redshift for yourself, follow these simple steps:

  1. Start your 14-day free trial (no credit card required)
  2. Sign in to the Supermetrics team portal at team.supermetrics.com
  3. Check out the prerequisites for creating a destination between Supermetrics and Amazon Redshift
  4. Configure the destination on the Supermetrics Hub by following these instructions
  5. Connect to your data sources
  6. Schedule your transfers and backfill your data

Feel free to book a free demo to learn even more about leveraging Supermetrics with Amazon Redshift.

Turn your marketing data into opportunity

We streamline your marketing data so you can focus on the insights.

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