Supermetrics Blog

In this article, I'll walk you through six more use cases, including comment and creative analysis, traffic sources summary, attribution report, and more. ...

We’re excited to unveil our revamped programs for Supermetrics Partners, now powered by PartnerStack! This relaunch brings a fresh structure, aligned benefits, and new features designed to help our partners grow their revenue and scale their impact with Supermetrics. ...

Have you ever found yourself staring at a jumble of sales numbers, traffic figures, and campaign results, wondering how it all fits together? You’re not alone. Ecommerce reporting brings clarity to this chaos by transforming jumbled data into clear, actionable insights—so you know exactly where you’re winning and where you need to improve. ...

In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...

In this article, I’ll show you how to move Excel data into BigQuery Supermetrics’ new feature, Custom Data Import. ...

MMM is a fantastic marketing measurement method that can tell you the true impacts of your marketing campaigns and investments. As a Solution Engineer at Supermetrics, I’ve seen many clients struggling to get their model right, and most of the time, it’s due to the lack of a solid data foundation. So, let’s address that. ...

Unlike digital channels, which offer precise tracking and real-time data, it's much harder to report and measure the impact of offline OOH. Learn how Custom Data Import—a brand new feature in the Marketing Intelligence Platform—can help you integrate offline OOH data for better tracking and measurement. ...

This year has been a transformational year for Supermetrics. Building on our vision for one single platform, we’ve sped up the Marketing Intelligence Platform with a bunch of new features and UI updates. We also rolled out improvements to our Google Sheets and Looker Studio products, hosted events, and even launched a brand-new community. Here’s the 2024 year in review ...

Discover how to elevate your seasonal campaigns by integrating diverse data sources using Supermetrics' Custom Data Import. This guide provides step-by-step instructions to help you gain deeper insights and improve your marketing performance. ...

While audience-based targeting has ruled the scene for years, contextual advertising is making a comeback. Predating online advertising, this approach is now more relevant than ever. ...