Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare. It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you how to import your website data to Google Sheets. Ready? Let’s go. How to import ...
4-MINUTE READ | By Joy Huynh
Let’s be honest: content optimization can be a bit of a bore. If only you could just write a blog post and publish it without too much fuss about keywords, meta elements, and target audiences. And in truth, there is nothing stopping you from publishing a non-optimized blog post. However, if you want to improve ...
8-MINUTE READ | By Deana Kovač
Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected 22 different Google Sheets templates for marketers to help you get started building your own marketing reports. ...
5-MINUTE READ | By Edward Ford
In ecommerce and DTC, your customers have all the power. They’re armed with reliable product reviews from their peers, the ability to quickly compare prices between online stores, and the opportunity to vote with their wallets. Their expectations are high and to give them a reason to buy from you, you need to offer them ...
19-MINUTE READ | By Kaleigh Moore
Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics to pull your GSC data directly into your favorite spreadsheet tool, Google Data Studio, a ...
12-MINUTE READ | By Anna Shutko
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do to be more effective. But this data will mean nothing if you can’t easily share ...
By Supermetrics
Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. And you need to create reports ...
7-MINUTE READ | By Edward Ford
Building an ecommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in collecting ecommerce analytics data and the optimization process of your site as well as the tracking and monitoring of products and customers. Increased traffic ...
8-MINUTE READ | By Kristin Savage
12-MINUTE READ · By Remi Turcotte Buying paid advertisement space from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts—and those expenses—have to amount to something. What’s the point in bringing your ad to a responsive audience only to lose your hard-earned clicks to a broken URL? Your ...
By Supermetrics
11-MINUTE READ · By Tina Arnoldi. In this post, I’ll walk you through the Multi-Channel Funnels (MCF) report in Google Analytics. If you have not yet read my post on conversions, you may want to start there before digging into MCF. The MCF reports show “how your marketing channels (i.e., sources of traffic to ...
By Supermetrics
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