Performance Marketing Analytics

7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in February that this metric at some point would no longer be available. Let’s take a ...

10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you’ve been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be sure where to turn. Here is the thing: PPC marketing ...

10-MINUTE READ · By Simon Pilkington Instagram Stories are by far one of Instagram’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will become increasingly important for businesses in 2019 and beyond. The rapid growth of Stories signals ...

10-MINUTE READ · By Amy Hebdon PPC marketers who work with paid search need the best reporting tools possible to monitor and communicate performance.  The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting solution on the market. So what’s the catch? Having ...

8-MINUTE READ · By Misty Faucheux If you run PPC marketing campaigns across many different platforms, then you know the struggle of trying to consolidate your important data into a single location. In most cases, data is downloaded from, say, Facebook or Google Ads, and stored in a folder on someone’s computer or hosted drive. ...

6-MINUTE READ · By Tina Arnoldi Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough, which is why strategy and insight are a key part of marketing reporting where ...

6-MINUTE READ · By Misty Faucheux In the land of digital marketing, SEO and SEM are typically handled by two different departments – or at least two different specialists. While designed to work in tandem, oftentimes, these two areas don’t realize that SEO affects SEM and vice versa. Both teams live in their vacuums and ...