Looker Studio
Google Ads reporting template for Looker Studio
Use cases
Data sources
Level up your Google Ads strategy with data-driven insights using this Google Ads performance overview template for Looker Studio. See instructions below and start using the template!
Get startedTrusted by 200,000+ companies in 120 countries
Maximize clicks & impressions
Boost conversions
Manage costs
- Click on ‘Get the template’.
- Authenticate your account by clicking on ‘Authorize’.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
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- Which ads get the most clicks?
- Do certain times or days lead to more clicks on your ads?
- Are people seeing your ads but not clicking?
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- Which ads are turning clicks into actual actions?
- Is there a best time for converting clicks into valuable actions?
- How much does each conversion cost?
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- Which ads or keywords cost you the most and least?
- When do your ads cost the most or least?
- Are there specific areas or people that are more expensive to target?
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- Do some ads perform better for the money you spend?
- Are certain campaigns getting more attention for less money?
- Which ads are giving you the most bang for your buck?
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- What devices are people using when they click your ads the most?
- Are certain countries giving you more clicks?
- Do certain devices perform better in specific countries?
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