Google Ads report template for Looker Studio

Level up your Google Ads strategy with data-driven insights using this Google Ads performance overview template for Looker Studio (formerly Google Data Studio). See instructions below and start using the template!

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Note that this will start a 14-day free trial of Supermetrics for Looker Studio.

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Data sources:Google Ads
Use cases:
Paid media

Maximize clicks & impressions

Boost conversions

Manage costs

How to use the template

To get started, make sure that you've got access to Google Ads and that you're logged in to Looker Studio.

  1. Click on ‘Get the template’.
  2. Authenticate your account by clicking on ‘Authorize’.
  3. Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
  4. Once you’re happy, click on ‘Connect’ in the top-right.
  5. The next page will display all available dimensions and metrics.
  6. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get the template

Questions you can answer with this template

Clicks and impressions:

  • Which ads get the most clicks?
  • Do certain times or days lead to more clicks on your ads?
  • Are people seeing your ads but not clicking?

Conversion analysis:

  • Which ads are turning clicks into actual actions?
  • Is there a best time for converting clicks into valuable actions?
  • How much does each conversion cost?

Cost management:

  • Which ads or keywords cost you the most and least?
  • When do your ads cost the most or least?
  • Are there specific areas or people that are more expensive to target?

Campaign insights:

  • Do some ads perform better for the money you spend?
  • Are certain campaigns getting more attention for less money?
  • Which ads are giving you the most bang for your buck?

Clicks by device and country:

  • What devices are people using when they click your ads the most?
  • Are certain countries giving you more clicks?
  • Do certain devices perform better in specific countries?

Get started with Google Ads performance overview reporting template for Looker Studio

Try our free template to maximize your Google Ads strategy output with a 14-day free trial. No credit card required.

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