Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. In this article, we’ll show you ...
15-MINUTE READ | By Joy Huynh
In today’s data-driven world, the ability to extract data from your website or app analytics platform is crucial to gaining insights and making better business decisions. What’s more, you’ll have ownership of your data, allowing you to further transform, blend or manage it how you need to. While Google Analytics 4 (GA4) and Universal Analytics ...
12-MINUTE READ | By Isha Shinde
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do to be more effective. But this data will mean nothing if you can’t easily share ...
By Supermetrics
Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. And you need to create reports ...
7-MINUTE READ | By Edward Ford
Building an ecommerce storefront in itself is a difficult process. However, the subsequent traffic and conversion rates matter more than anything you’ve done prior. Google Analytics represents a pivotal tool in collecting ecommerce analytics data and the optimization process of your site as well as the tracking and monitoring of products and customers. Increased traffic ...
8-MINUTE READ | By Kristin Savage
11-MINUTE READ · By Tina Arnoldi. In this post, I’ll walk you through the Multi-Channel Funnels (MCF) report in Google Analytics. If you have not yet read my post on conversions, you may want to start there before digging into MCF. The MCF reports show “how your marketing channels (i.e., sources of traffic to ...
By Supermetrics
10-MINUTE READ · By Tina Arnoldi A conversion happens on your website when someone takes a desirable action that moves them closer to becoming a customer. It could start with a click on an AdWords ad, driving people to the website and a conversion when they submit a lead generation form. As marketers, we also ...
By Supermetrics
9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some features in Analytics that are about the audience and are not enabled by default. ...
By Supermetrics
9-MINUTE READ · By Nikhil Parachure on January 9 2018. While this article is about Google Analytics hidden treasure, most of these treasures are easier to find in the sidebar of Supermetrics’ Google Sheets Add-on, which is free to use for a 14-day trial period and you can get yourself acquainted with sidebar with this ...
By Supermetrics
9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...
By Supermetrics
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