Supermetrics Blog

Want to learn more about GA4? Check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a ...

Looker Studio is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio is a no-brainer for marketers. ...

Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from ...

Supermetrics specializes in data integration tools that make it easier for marketing analysts and business intelligence teams to move and integrate data to data warehouses, business intelligence tools, and applications such as Google Data Studio, Google Sheets, and Microsoft Excel. We help your marketing, analytics, and BI teams transform data so that you can focus ...

Vanity metrics is a term used for metrics that look good on the surface but don’t help you understand your performance or give any meaningful business results. This article focuses on organic traffic and assesses its role in measuring content marketing performance. ...

If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. ...

Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to track goals, like the built-in gauge or the bullet chart. You might already use the ...

As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...

Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from ensuring that data is collected fairly and responsibly to protecting people’s privacy to being transparent ...

If you’re a marketer in a growth-minded B2B SaaS company, you would know how important it is to create, run and manage goal-oriented B2B SaaS marketing campaigns and achieve success. However, even if you have the world’s perfect software to offer your customers, a poor B2B SaaS marketing strategy can easily make your research and ...