Supermetrics Blog

In this article, we’ll compare popular marketing analytics tools Whatagraph with Supermetrics to help you decide which one is right for your agency or marketing team. There are three main points of difference between Supermetrics and Whatagraph. These are: Data source connectors: The number of marketing platforms each product can pull data from and the ...

A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit informs the makeup of your content. Most often, I’ll classify/tag the content as top, middle, ...

Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. In this article, we’ll show you ...

Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance marketers and small agencies to Fortune 500 companies, you’re in good company with us. In ...

No matter how popular social networks are, email is still one of the most valuable tools in a marketer’s toolbox.  In 2020, the number of email users amounted to four billion and is set to grow to 4.6 billion users in 2025, according to Statista.  According to HubSpot, email generates $38 for every dollar spent. ...

Historically, data governance was something only large corporations cared about. But as most startups and SMBs today are hoping to grow their businesses with data-informed decisions, the practice of data governance is becoming more important. And that’s why in this article, we’ll walk you through everything you need to know about data governance for small ...

As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how even the smallest tweak can improve your brand reach. But email marketing can get tricky ...

Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list.  Despite being the new kid on the block, TikTok can already join the big kids’ table with Facebook and Instagram. So if you want to test a new ...

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients.  I’m going to break it down step-by-step for ...

Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a responsive audience only to lose your hard-earned clicks to a bad performing ad? Your solution ...