Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...
3-MINUTE READ | By Irina Pozniakova
In order to build an actionable and insightful report in Tableau, you need to have well-prepared and clean data. However, since businesses have data in many different places and formats, cleaning data for analysis can become a heavy process. That is until Tableau introduced Tableau Prep Builder to empower data users — including analysts and ...
6-MINUTE READ | By Bartosz Schneider
Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...
5-MINUTE READ | By Joy Huynh
The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. To improve usability and set the platform up for some exciting future functionality updates, we’re releasing a redesign of how ...
3-MINUTE READ | By Aleksander Cardwell
When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their heyday. Marketers could track pretty much everything. Probably, the hardest challenge was getting siloed marketing ...
5-MINUTE READ | By Mikael Thuneberg
Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...
5-MINUTE READ | By Dave Lavinsky
Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business. A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...
12-MINUTE READ | By Allie Decker
Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today, we’ll be focusing on a lesser-known optimization trick: data segmentation in Facebook Ads. And it ...
9-MINUTE READ | By Lewis Mudrich
Let’s face it: most B2B brands have the worst YouTube channels. If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words: a total snoozefest. YouTube is and will always be an entertaining educational platform. People go ...
14-MINUTE READ | By Devin Pickell
Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s automation keeps improving, it challenges performance marketers to find new ways to both understand and ...
6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen
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