Web Analytics

In my experience, data sampling is one of the top frustrations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to avoid at all costs. In this post you will learn about sampling and how it affects your data. Further, I will ...

6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers. As a result, using Google Analytics as a content marketer requires analysis in the context of your ...

8-MINUTE READ · By Tina Arnoldi on June 27 2017. Google Analytics helps marketers make data driven decisions to improve business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the marketer is to then analyze that data and apply it to improve website performance. With e-commerce ...

7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click attribution and why marketers love it Every time someone performs an action on your website, ...

6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can imagine how excited we are to introduce our connector for Adobe ...

10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover ...

11-MINUTE READ · By Paul Koks on August 03 2016 In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in the next few days. ...