Supermetrics Blog

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

In this article, you’ll learn which metrics and KPIs matter most, how to interpret them, and how to use them to guide your decisions. ...

Marketing attribution isn’t just about tracking the customer journey. Or at least it shouldn’t be. Its whole purpose is to convert findings into actionable insights to drive growth—and that involves communicating attribution insights to leadership. ...

In this article, I'll walk you through six more use cases, including comment and creative analysis, traffic sources summary, attribution report, and more. ...

We’re excited to unveil our revamped programs for Supermetrics Partners, now powered by PartnerStack! This relaunch brings a fresh structure, aligned benefits, and new features designed to help our partners grow their revenue and scale their impact with Supermetrics. ...

Have you ever found yourself staring at a jumble of sales numbers, traffic figures, and campaign results, wondering how it all fits together? You’re not alone. Ecommerce reporting brings clarity to this chaos by transforming jumbled data into clear, actionable insights—so you know exactly where you’re winning and where you need to improve. ...

In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...

In this article, I’ll show you how to move Excel data into BigQuery Supermetrics’ new feature, Custom Data Import. ...

MMM is a fantastic marketing measurement method that can tell you the true impacts of your marketing campaigns and investments. As a Solution Engineer at Supermetrics, I’ve seen many clients struggling to get their model right, and most of the time, it’s due to the lack of a solid data foundation. So, let’s address that. ...

Unlike digital channels, which offer precise tracking and real-time data, it's much harder to report and measure the impact of offline OOH. Learn how Custom Data Import—a brand new feature in the Marketing Intelligence Platform—can help you integrate offline OOH data for better tracking and measurement. ...