6-MINUTE READ · By Tina Arnoldi The data from your last year’s holiday campaigns are useful year round, especially when planning for the upcoming holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight tips to help ...
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7-MINUTE READ · By Supermetrics We are very excited to announce that Supermetrics and Quora have joined forces to launch a Quora Ads connector! With this new integration, you can easily pull your Quora Ads data into Google Sheets, Google Data Studio, Excel and various BI tools to report, analyze and monitor your campaigns. Plus, ...
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Over the years, there’s been a lot of debate and speculation on the subject of using SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other or taking advantage of both. Businesses and marketers ask: Is SEO dead or dying? Is ...
14-MINUTE READ | By Joseph Jones
12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons. What’s new in Google Ads Besides the obvious difference in layout, there are ...
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10-MINUTE READ · By Tina Arnoldi Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be interested in what you offer. ...
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3-MINUTE READ · By Supermetrics Supermetrics proudly presents an integration with AdRoll, one of the largest programmatic advertising networks. You can easily report, analyze and monitor your AdRoll campaigns in Google Sheets and Google Data Studio. Below are a few reasons why the new connector is useful for AdRoll advertisers. Build custom reports easily Our ...
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As a freelancer or business owner, a proposal is one of the best and most essential tools in your arsenal. Without an effective proposal, your clients won’t be able to understand what you do, what you can offer them and will, most likely, take their business elsewhere. However, a poorly written proposal is just as ...
12-MINUTE READ | By Mary Walton
15-MINUTE READ · By Supermetrics. We’re excited to release a powerful duo: the Yandex.Metrica and Yandex.Direct connectors. With these two new integrations you can take full control of analyzing and reporting marketing data from Yandex – the biggest local search engine in Russia. Below I will discuss what metrics you can report from Yandex.Metrica and ...
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8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives them closer to becoming a customer. I have seen ...
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10-MINUTE READ · By Misty Faucheux on December 13 2017. Google Ads has a little known feature that had only been present in Google Analytics: the days to conversion report. If you’ve never explored this report in Google Analytics, it basically breaks down how long it takes for someone to go from click to conversion. ...
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