When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...
20-MINUTE READ | By Riku Mikkonen
Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded by either Google Analytics or HubSpot. And it’s not just me—I’ve spoken to many marketers ...
6-MINUTE READ | By Ben Brown
“Marketing is one big experiment. Some experiments just have a longer shelf life than others.” That’s the first thing Andy Culligan, CMO of Leadfeeder, said to me when I asked him about experimentation in marketing. And to help you understand how to run those experiments, I interviewed Andy and three other seasoned marketing leaders. After ...
14-MINUTE READ | By Pinja Virtanen
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new products, producing awesome content, building campaigns, and well… ultimately driving revenue. The good news is ...
9-MINUTE READ | By Pinja Virtanen
Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to ...
12-MINUTE READ | By Pinja Virtanen
11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while on the go with our “pocket computers”. Since mobile ...
By Supermetrics
7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click attribution and why marketers love it Every time someone performs an action on your website, ...
By Supermetrics
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