Marketing Analytics

11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure, e-commerce reporting was added, allowing us to get more insights into transactions on ...

10-MINUTE READ · By Stephen Dawson. We should all know why Data Studio is so awesome by now. Clear visuals, enough customization options to sink a ship, and data from many, many sources in one place. The benefits of reporting through Data Studio are strong and you should have little trouble convincing your team that ...

9-MINUTE READ · By Tina Arnoldi on December 19 2017. With account-based marketing, you use a very targeted list of prospects where capturing leads is only the first step in a lengthy process. These initial leads are placed in your marketing automation program where they are nurtured to eventually – hopefully – be ready for ...

9-MINUTE READ · By Misty Faucheux These days, marketers are being put under increasing pressure to prove that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a social network, and calling it good. Stakeholders and clients want results. ...

15-MINUTE READ · By Stephen Dawson on August 31 2017. It goes without saying that the perfect report is a top tool and ally for many marketers. Perfection isn’t easy to come by however and there are many factors to champion in order to achieve top quality. When it comes to marketing reports, you could ...

10-MINUTE READ · By Supermetrics on May 8 2017. UPDATE: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free trial here. First things first. Let’s start with results. ...

6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Google Data Studio. In this post, I’ll show you an advanced feature of Data Studio – using calculated metrics – and provide another example of reporting with a non-Google data source, this time including Twitter data. Initially, the free version of ...

9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but the real trustworthy information comes from your instruments. We need to be always aware of ...