Marketing Analytics

As marketing evolves and new ideas replace the old and redundant ones, the one question that keeps coming back to us is: How important is email marketing today? If you’re well-versed with email marketing strategy, you might have noticed how even the smallest tweak can improve your brand reach. But email marketing can get tricky ...

You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI.  Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data from Google Sheets directly to Power BI?  To top it off, you’ll get refreshed data ...

If you work in marketing, chances are you’ve copy/pasted data from Facebook Ads, Google Analytics, HubSpot, etc., into a Google Slides or PowerPoint presentation on more occasions than you’d like to admit. And if you’ve been through the process, you’d probably agree that manually copying data is a huge time-suck. What’s even worse is that ...

If you work in a marketing agency, you’ve probably ran into this pesky question from a client: “But why would I pay you for marketing reporting?” The question is: should you simply refuse to work with clients who don’t understand the value of data and analytics?  Want my honest opinion? My answer is: “maybe”. But ...

As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical.  This process will help when you’re asking questions, like: To answer these questions, pivot tables come in handy. What are pivot tables? Pivot tables allow you to group data in a meaningful ...

In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated marketing reporting and analytics, with the aim to cut out bulky work and streamline our ...

Far too many marketing teams are still seen internally as the arts and crafts department.  They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new products, producing awesome content, building campaigns, and well… ultimately driving revenue. The good news is ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While John Wanamaker has been credited with spitting out these words in the late 1800s, he may as well have said them yesterday.  Why? Because 100+ years later the collective marketing industry still hasn’t quite figured out how ...

Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to ...

Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected 22 different Google Sheets templates for marketers to help you get started building your own marketing reports. ...