10-MINUTE READ · By Amy Hebdon PPC marketers who work with paid search need the best reporting tools possible to monitor and communicate performance. The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting solution on the market. So what’s the catch? Having ...
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6-MINUTE READ · By Misty Faucheux In the land of digital marketing, SEO and SEM are typically handled by two different departments – or at least two different specialists. While designed to work in tandem, oftentimes, these two areas don’t realize that SEO affects SEM and vice versa. Both teams live in their vacuums and ...
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6-MINUTE READ · By Tina Arnoldi The data from your last year’s holiday campaigns are useful year round, especially when planning for the upcoming holiday season. And although Christmas is the big shopping season for retailers, there are other holidays and seasonal trends that impact brand. In this post, I offer eight tips to help ...
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Over the years, there’s been a lot of debate and speculation on the subject of using SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other or taking advantage of both. Businesses and marketers ask: Is SEO dead or dying? Is ...
14-MINUTE READ | By Joseph Jones
12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons. What’s new in Google Ads Besides the obvious difference in layout, there are ...
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As a freelancer or business owner, a proposal is one of the best and most essential tools in your arsenal. Without an effective proposal, your clients won’t be able to understand what you do, what you can offer them and will, most likely, take their business elsewhere. However, a poorly written proposal is just as ...
12-MINUTE READ | By Mary Walton
8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives them closer to becoming a customer. I have seen ...
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10-MINUTE READ · By Misty Faucheux on December 13 2017. Google Ads has a little known feature that had only been present in Google Analytics: the days to conversion report. If you’ve never explored this report in Google Analytics, it basically breaks down how long it takes for someone to go from click to conversion. ...
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9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...
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8-MINUTE READ · By Misty Faucheux on September 18 2017. In this post, we break down everything you need to know about Google Ads’ universal app campaigns. How app install campaigns used to work on AdWords Before we dive into the new campaigns, let’s review app install campaigns. The purpose of an app install campaign ...
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