Supermetrics Blog

Far too many marketing teams are still seen internally as the arts and crafts department.  They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new products, producing awesome content, building campaigns, and well… ultimately driving revenue. The good news is ...

An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer.  But with a limited budget, you’ll have a limited sample size. You have to solve those ...

Over $50M in annual recurring revenue. $0 of funding. +65% growth year-over-year. 3,200+ new leads every week (as of July 2020). 695,000+ monthly search visits to their blog (as of June 2020). 50+ employees of whom 10 are marketers. 0 sales people. It’s fair to say that Ahrefs has taken an unconventional approach to growing ...

If you offer SEO services as a freelancer, consultant, or an agency, you’ve probably noticed that convincing people to do business with you is not always a walk in the park. So how can you create such a compelling SEO proposal that your prospects will want to buy from you? All I can say is: ...

Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics.  A big part of the credit here goes to our 3-person growth team, who is in charge of tracking and analyzing our marketing and sales performance as well as sharing their insights with the rest of ...

Google Data Studio is a great tool for visualizing Facebook data. It has everything you need for clearly presenting your data: you can illustrate key metrics with scorecards, build trend lines of changes in, map out followers’ location, and pull content and engagements into a single table. This article is your go-to guide for a ...

Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to ...

Let’s be honest: content optimization can be a bit of a bore. If only you could just write a blog post and publish it without too much fuss about keywords, meta elements, and target audiences.  And in truth, there is nothing stopping you from publishing a non-optimized blog post.  However, if you want to improve ...

Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected different Google Sheets templates for marketers to help you get started building your own marketing reports. We’ve ...

Are you thinking about unifying your marketing data to maximize its impact on your business performance? If your answer is ‘yes’, there are two important concepts you need to master: Easy access to the right information and the ability to generate (and act on) insights are at the core of business performance. In the context ...