Supermetrics Blog

Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data.  When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a ...

The new kid on the block has arrived! We’re excited to announce that you can now pull your Instagram public data into Google Sheets, Data Studio, Excel, and BI tools with Supermetrics. With this connector, you can: Let’s go through each use case in more detail. ...

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! ...

If you work in marketing, chances are you’ve copy/pasted data from Facebook Ads, Google Analytics, HubSpot, etc., into a Google Slides or PowerPoint presentation on more occasions than you’d like to admit. And if you’ve been through the process, you’d probably agree that manually copying data is a huge time-suck. What’s even worse is that ...

To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. That’s where Pinterest analytics comes in handy. ...

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how ...

Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for data crunching and analysis — there are a few things you should consider. ...

In today’s data-driven world, the ability to extract data from your website or app analytics platform is crucial to gaining insights and making better business decisions. What’s more, you’ll have ownership of your data, allowing you to further transform, blend or manage it how you need to. While Google Analytics 4 (GA4) offers powerful tools ...

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down. ...

Since 2014, Supermetrics for Google Sheets has been helping marketers and analysts automate tedious and repetitive tasks with the scheduled refreshing and emailing features. Fast forward six years, and we’ve moved the scheduler to the Google Sheets sidebar, making it even easier for you to stay on top of all the marketing metrics that matter ...