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Marketing AnalyticsMar 7, 2025

Predictive analytics in marketing: everything you need to know

Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive analytics can help you make better marketing decisions (which equals more revenue), we’re tempted to

  • Marketing measurement
  • Marketing Analytics