Supermetrics Blog

Let’s say your business blog has existed for three years. During those three years, you’ve published a new post twice a week. That’s a total of 312 blog posts out there in the sewers of the internet. But unless you’ve been frequently updating your 90+, 300+, or 1,200+ posts, it’s unlikely that they’re all generating ...

While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the schema builder. The schema builder offers an easy way for you to create custom data ...

We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom solutions, and data warehouses. In this article, we look at the new features you can ...

OKRs (objectives and key results) is an actionable framework for setting and tracking company goals. At kemb – a digital marketing agency, we’ve been using OKRs since 2014 and we’re convinced that they can help companies not only to perform better but also to increase employee satisfaction, since they help everyone work toward the same ...

In this post, we will introduce you to affiliate marketing dashboards in 5 channel categories. These dashboards help you track your performance across different channels. Whether you’re an SEO blogger, PPC specialist, email marketer, social media expert, or you use several of them together, we’ve got you covered. Get your affiliate marketing data flowing directly ...

If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to keep things moving forward. We know exactly how that feels since that’s what we’ve been ...

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...

Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics to pull your GSC data directly into your favorite spreadsheet tool, Google Data Studio, a ...

The beauty of Looker Studio is that you can build literally any kind of a marketing report or dashboard with it. However, if you’re suffering from blank page syndrome (you heard me: it’s not just for writers anymore ✏️) you might want to start with a ready-made template. In this post, we share 15 Looker ...

When our friends at Google suggested that we team up on the launch of their new Data Studio community visualizations gallery, we jumped at the chance. In fact, Supermetrics developer, Touko Peltomaa, was one of the first non-Googlers to create visual components that are now available in the gallery. In this post, we explain what ...