Because of the increasingly fragmented marketing data landscape, data-driven marketers now need specialized tools to reduce the time it takes for data to be processed into information. While marketing data warehouses are not a new concept, the legacy model to implement them has serious drawbacks. Customers need to first purchase large capacity hardware, install and ...
8-MINUTE READ | By Dino Mahi
As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and investment in each channel. After all, you want to spend your resources ...
10-MINUTE READ | By Justin Thomas
Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...
3-MINUTE READ | By Anna Shutko
Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing increasingly conscious of the questionable tracking and targeting practices that are plaguing the marketing industry. ...
10-MINUTE READ | By Pinja Virtanen
Quickly create advanced, automated dashboards with metrics from Outbrain. With 290 billion monthly discoveries Outbrain is one of the market leaders in native advertising. It’s no surprise that many of our customers have been requesting to report the results of their Outbrain campaigns with Supermetrics. With the newest addition to our integration family, you can ...
8-MINUTE READ | By Anna Shutko
Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool for marketers. Spreadsheets have been used for ages, but have in recent years proven to be ineffective in some cases. ...
5-MINUTE READ | By Riku Mikkonen
Twitter Premium has officially joined the Supermetrics connector squad! With this new integration, you can analyze your organic activities on Twitter or compare them with other social networks’ performance stats. Continue reading to learn more about this connector and don’t forget to try out our free, plug-and-play reporting template for Google Data Studio. Why should ...
By Supermetrics
In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a marketing data warehouse? A marketing data warehouse is a cloud-based solution for storing and analyzing ...
6-MINUTE READ | By Pinja Virtanen
12-MINUTE-READ · By Edward Ford In February 2019, Supermetrics passed €10M in ARR (≈$11M). It was a pretty big milestone for us and signified our transition from startup to scaleup. Now, exactly one year later in February 2020, Supermetrics just passed €20M in ARR (≈$22M). So how did we double our ARR from €10M to €20M in ...
10-MINUTE READ | By Edward Ford
HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. To help you level up in HubSpot reporting, ...
15-MINUTE READ | By Pinja Virtanen
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