How to set up, analyze, and optimize your TikTok ad campaigns
Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list. Despite being the new kid on the block, TikTok can already join the…
10-MINUTE READ | By Joy Huynh
10 best reseller programs for SaaS
Although many SaaS products lend themselves to the self-service sales model and automated customer journey, there’s a good reason why those lucrative enterprise deals are usually handled by sales reps. Adding a sales-assisted channel helps SaaS companies offer customized deals…
14-MINUTE READ | By Johannes Rastas
The not-so-secret recipe I use to design ~80% of my Google Data Studio dashboards
Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern…
10-MINUTE READ | By Josh Cottrell
Ad performance report: how to track your paid ads in bulk
Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a…
9-MINUTE READ | By Remi Turcotte
How to increase sales on your Shopify store with data and insights: 5 practical tips
Growing a Shopify store isn’t as simple as putting up your products on the web and fingers crossed somebody will buy from you. You need to help your customers find you, assist them in finding the right products, and provide…
5-MINUTE READ | By Joy Huynh
How to load historical marketing data into Power BI
The Supermetrics API makes it easy to get fresh marketing data into Power BI using the “web data connector”. However, Power BI starts to run into issues when the data volume grows beyond 10k rows from a single query. For…
6-MINUTE READ | By Evan Kaeding
How to set up and optimize an affiliate landing page
Success in affiliate marketing doesn’t have so much to do with any particular channel. But creating landing pages for your promotions is a necessary step for many content-focused affiliates. You want your CTA button to get as many clicks as…
12-MINUTE READ | By Johannes Rastas
Instagram hashtag analytics: How to grow your Instagram account with hashtags
Hashtags are great for engaging with your followers and driving traffic to your Instagram content. But, what happens when you don’t get your hashtags right? Not using enough hashtags? You’re missing out on the chance to grow your account. Using…
7-MINUTE READ | By Joy Huynh
How to import Facebook data to Google Sheets
If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data…
8-MINUTE READ | By Joy Huynh
How to achieve affiliate marketing success in 2021
Everyone who puts effort into affiliate marketing is hoping to achieve at least some level of success. But how exactly should you measure success in affiliate marketing? Simply making a lot of affiliate sales? Generating a substantial share of your…
7-MINUTE READ | By Svetlana Gryaznova
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