How to overcome the limitations of the Google Analytics 4 API quotas in Looker Studio (formerly Google Data Studio)
Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Skip ahead >>…
8-MINUTE READ | By Ralph Spandl
Too much marketing data: “data is harder to manage than people” and other peak season statistics
When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, New…
10-MINUTE READ | By Kristina Knut and Sophie Michaud
How to get the most out of your data strategy with the analytics maturity model
Most marketers agree that non-cookie measurement methods will have a big impact on advertising. But, implementing these methods requires a certain level of analytics capability and access to the right data. You might find yourself asking: What’s my current level…
12-MINUTE READ | By Pieter van Groenendael
Marketing mix modeling vs attribution: the pros and cons
Most marketing teams have some kind of data problem. Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it. And that’s why in this post, we’ll evaluate…
10-MINUTE READ | By Evan Kaeding and Pinja Dodik
SaaS Reporting: Everything you need for your annual marketing report
As the SaaS industry matures, there’s an increasing demand for SaaS companies to show their performance not only in terms of top-line growth but also with a focus on operational efficiency and cost structure. This guide explores the most important…
13-MINUTE READ | By Edward Ford
Supermetrics achieves Google Cloud Ready—BigQuery Designation
We’re glad to announce that we’ve successfully achieved Google Cloud Ready—BigQuery Designation. Google Cloud Ready—BigQuery is a partner integration validation program that intends to increase customer confidence in partner integrations into BigQuery. As part of this initiative, Google Cloud engineering…
2-MINUTE READ | By Kate Gleeson
The end of third-party cookies and what it means for retargeting
When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies by…
10-MINUTE READ | By Evan Kaeding
Marketing trends and inspiration: prepare for peak season
You’re a busy marketer already strapped for resources to implement the marketing strategies you pitched months ago. To make matters worse, your boss asks, “What’s the plan for peak season this year?” and you freeze. You can’t take your eye…
11-MINUTE READ | By Elise Dopson
The ultimate guide to annual marketing and sales reporting—get ahead before the end of the year
Admit it. Everyone secretly hates annual marketing and sales reporting. So we’re here to make your end-of-year easier. Regardless of the industry, Q4 is arguably the most important and busiest time of the year. It’s the season of holidays, peak…
18-MINUTE READ | By Joy Huynh and Sophie Michaud
The Supermetrics public product roadmap: what it is and how you can submit your request
Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and…
7-MINUTE READ | By Anastasia Levchenko
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