Affiliate marketing trends in 2022
It’s time for the annual affiliate marketing recap and the predictions for the upcoming year. To deliver some actual insights from people in the industry, we gathered a select group of top affiliate marketers and digital marketing professionals who shared…
16-MINUTE READ | By Johannes Rastas
Connecting your data to Tableau Prep Builder with Supermetrics API [a step-by-step tutorial]
In order to build an actionable and insightful report in Tableau, you need to have well-prepared and clean data. However, since businesses have data in many different places and formats, cleaning data for analysis can become a heavy process. That…
6-MINUTE READ | By Bartosz Schneider
Google Trends reporting in Google Data Studio: A free template and tutorial
Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can…
5-MINUTE READ | By Joy Huynh
Upcoming changes to the Supermetrics Team Portal
The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. To improve usability and set…
3-MINUTE READ | By Aleksander Cardwell
The future of marketing measurement: How to win in a world of data
When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their…
5-MINUTE READ | By Mikael Thuneberg
Recurring affiliate programs: evaluating the recurring revenue model
The goal of creating an additional revenue stream becomes more feasible when you can rely on recurring commissions from your referrals. And while there’s some effort behind every conversion, it’s the commission structure in recurring affiliate programs that comes closest…
13-MINUTE READ | By Johannes Rastas
Influencer marketing metrics you should be tracking
Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering…
5-MINUTE READ | By Dave Lavinsky
How to overcome the limitations of data blending in Google Data Studio
If you’re a Google Data Studio advanced user, chances are you’ve already used the data blending feature. It’s a great feature that allows you to enrich and unlock the potential of your data quickly. Especially if you don’t have the…
15-MINUTE READ | By Joy Huynh
Ecommerce content marketing: how to drive sales through blog content
Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business. A well-planned and executed ecommerce content marketing strategy will help your online business…
12-MINUTE READ | By Allie Decker
Benefits of affiliate marketing: what’s behind the popular revenue-sharing model
It’s never been more trendy. If you are not doing it yet, chances are your competitors already are. Yes, this is all about the benefits of affiliate marketing. Even if you have a good idea of what affiliate marketing is…
9-MINUTE READ | By Svetlana Gryaznova
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