Data Management•Oct 31, 2023
Data warehouse vs. marketing database: what’s the difference and why does it matter?
In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a marketing data warehouse? A marketing data warehouse is a cloud-based solution for storing and analyzing
- Data Management
- Data Storage
