Supermetrics Blog

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Google Sheets, Marketing Analytics
Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from ...

9-MINUTE READ | By Michael Kaminsky

Supermetrics specializes in data integration tools that make it easier for marketing analysts and business intelligence teams to move and integrate data to data warehouses, business intelligence tools, and applications such as Google Data Studio, Google Sheets, and Microsoft Excel. We help your marketing, analytics, and BI teams transform data so that you can focus ...

2-MINUTE READ | By Kate Gleeson

Vanity metrics is a term used for metrics that look good on the surface but don’t help you understand your performance or give any meaningful business results. This article focuses on organic traffic and assesses its role in measuring content marketing performance. ...

9-MINUTE READ | By Johannes Rastas

As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital audio advertising is, why should I run audio ads, or how do I create an ...

15-MINUTE READ | By Fanny Heimonen

Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from ensuring that data is collected fairly and responsibly to protecting people’s privacy to being transparent ...

10-MINUTE READ | By Stéphane Hamel

My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation process, it’s time you learn about our philosophy for how we approach data at Supermetrics. ...

10-MINUTE READ | By Evan Kaeding

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