Google Sheets•Nov 6, 2023
How to automate marketing mix modeling with an MMM data feed spreadsheet
Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from
- Google Sheets
- Marketing Analytics
