Supermetrics Blog

The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. To improve usability and set the platform up for some exciting future functionality updates, we’re releasing a redesign of how ...

When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their heyday. Marketers could track pretty much everything. Probably, the hardest challenge was getting siloed marketing ...

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...

Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business.    A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...

Running a successful Facebook Ads campaign is no easy task. Beginners often fall into the trap of thinking that because it’s easy to set up a campaign, it’s easy to get results. (Hint: that’s a costly lesson right there.) Today, we’ll be focusing on a lesser-known optimization trick: data segmentation in Facebook Ads. And it ...

Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s automation keeps improving, it challenges performance marketers to find new ways to both understand and ...

In this article, we’ll compare popular marketing analytics tools Whatagraph with Supermetrics to help you decide which one is right for your agency or marketing team. There are three main points of difference between Supermetrics and Whatagraph. These are: Data source connectors: The number of marketing platforms each product can pull data from and the ...

A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit informs the makeup of your content. Most often, I’ll classify/tag the content as top, middle, ...

Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. In this article, we’ll show you ...

Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance marketers and small agencies to Fortune 500 companies, you’re in good company with us. ...