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Data EthicsAug 1, 2023

Data ethics in marketing: why it’s important and what to do about it

Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from ensuring that data is collected fairly and responsibly to protecting people’s privacy to being transparent

  • Data Ethics