Web Analytics

10-MINUTE READ · By Tina Arnoldi A conversion happens on your website when someone takes a desirable action that moves them closer to becoming a customer. It could start with a click on an AdWords ad, driving people to the website and a conversion when they submit a lead generation form. As marketers, we also ...

11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while on the go with our “pocket computers”. Since mobile ...

10-MINUTE READ · By Misty Faucheux Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for adding Google Analytics (GA), AdWords or third-party codes, many of us forget that we can use GTM for e-commerce ...

9-MINUTE READ · By Misty Faucheux on March 5 2018. Google recently publicly released Chatbase, an analytics platform designed to help users better understand the effectiveness of their chatbots. The platform had been in the testing phase for months with early adopters like HBO, Keller Williams and Ticketmaster. Now, everyone can take advantage of the ...

9-MINUTE READ · By Tina Arnoldi on February 12 2018. At the end of 2017, Google announced new ways to report on audiences in Google Analytics, giving marketers even more data about who is coming to their sites. Below are some features in Analytics that are about the audience and are not enabled by default. ...

GOOGLE SEARCH CONSOLE · 10-MINUTE READ · By Misty Faucheux on February 6 2018. For years, Google has been striving to be the most-used platform for search analytics. Their free tools are used in one form or another by nearly every marketer in the industry. To help you make the most of Google Search Console, ...

9-MINUTE READ · By Nikhil Parachure on January 9 2018. While this article is about Google Analytics hidden treasure, most of these treasures are easier to find in the sidebar of Supermetrics’ Google Sheets Add-on, which is free to use for a 14-day trial period and you can get yourself acquainted with sidebar with this ...

11-MINUTE READ · By Nick Sawinyh on November 22 2017. Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good understanding of your website’s analytics, you can increase traffic, improve conversion rates, and ...

9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...