Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and innovations, so customer relationships can grow stronger and the product can be improved. So what’s ...
7-MINUTE READ | By Anastasia Levchenko
If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. Our Charts for Data Studio is a collection of new visualizations that you can use in all ...
2-MINUTE READ | By Ralph Spandl
Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...
3-MINUTE READ | By Irina Pozniakova
The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. To improve usability and set the platform up for some exciting future functionality updates, we’re releasing a redesign of how ...
3-MINUTE READ | By Aleksander Cardwell
Earlier this year, we introduced Supermetrics for Azure Storage, a fully managed data pipeline that allows you to move your marketing and sales data into Microsoft’s data lake solution with a few clicks. Ever since then, many of our customers have been asking if they could move data directly into Azure Synapse Analytics, Microsoft’s newly ...
5-MINUTE READ | By Anna Shutko
Why does it seem like the neighbors are having all the fun? That’s what working with marketing analytics often feels like. Finance, sales, and product all appear to have access to all the data they need with technology stacks that can churn out answers to their questions in seconds. From their fully cloud-based set ups ...
5-MINUTE READ | By Riku Mikkonen
As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s Google, Amazon Web Services, or Microsoft Azure. That’s why we built a Snowflake connector for ...
4-MINUTE READ | By Anna Shutko
We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom solutions, and data warehouses. In this article, we look at the new features you can ...
5-MINUTE READ | By Riku Mikkonen
We’re excited to announce that Supermetrics will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for marketers and analysts. As a first step, we’ll be removing the paid tier of Da Vinci Tools, making all of its powerful features free to both current and future users. We’re also thrilled ...
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5-MINUTE READ · By Anna Shutko Today another much-requested data source is joining the Supermetrics connector family, and it’s Criteo! This platform is one of the biggest players on the display advertising market—Criteo served more than 1300 billion ads to date. Criteo works with retailers to display personalized online display advertisements to consumers who have previously ...
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