Ecommerce•Jun 25, 2024
Ecommerce customer segmentation: A beginner’s guide to driving sales with targeted marketing
The promotions tab in Gmail is a gift for email users — it’s the perfect junkyard for irrelevant ads, discount emails, and offers. From a marketer’s perspective, though, think of all the wasted dollars it represents. Almost all mass emails blasted without segmentation and personalization meet a similar fate: deleted, archived, or caught in the
- Ecommerce
