Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
BigQuery, Data Management, Data Storage
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the schema builder. The schema builder offers an easy way for you to create custom data ...

4-MINUTE READ | By Riku Mikkonen

OKRs (objectives and key results) is an actionable framework for setting and tracking company goals. At kemb – a digital marketing agency, we’ve been using OKRs since 2014 and we’re convinced that they can help companies not only to perform better but also to increase employee satisfaction, since they help everyone work toward the same ...

15-MINUTE READ | By Martijn Burgman

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...

9-MINUTE READ | By Anna Shutko

Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...

3-MINUTE READ | By Anna Shutko

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