Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
Data Visualization, Looker Studio (Google Data Studio), News and product updates
If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. ...

2-MINUTE READ | By Ralph Spandl

In order to build an actionable and insightful report in Tableau, you need to have well-prepared and clean data. However, since businesses have data in many different places and formats, cleaning data for analysis can become a heavy process. ...

6-MINUTE READ | By Bartosz Schneider

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

5-MINUTE READ | By Joy Huynh

Influencer marketing has been characterized as the fastest-growing form of advertising. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1.7 billion in 2016 to $9.7 billion in 2020. If you’re doing or considering adding influencer marketing to your marketing plan, you must track your metrics to confirm it’s ...

5-MINUTE READ | By Dave Lavinsky

Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business.    A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...

12-MINUTE READ | By Allie Decker

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