Data Governance•Mar 25, 2024
Marketing data governance: how to build trust in your data
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset.
- Data Governance
